#general

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I wonder if the person meant to say something like “biased people might not hire you”? But then you probably don’t want to be hired by racists anyway.

@Eric Doty (Superpath) 🔨

That's all I write about (well more on the tax and accounting specific side of financial writing). AMA.

Hey gang! Does anyone have a good visual example of a Buyers Guide integrated on the product page, but strategically? Not just dumping a huge guide on the page, tho. I need to showcase some examples.

Edit: Also I’m looking to find some good UGC. Like genuine reviews or customer pictures of products. Ex: Since we sell furniture it’s interior pictures in our case.

Does anyone have experience experimenting with AI Dubbing or AI Subtitling (HeyGen, Synthesia, etc?)?
Also looking for insight on multilingual content marketing - and how you go about that (translating English content, or using AI to author directly in other languages..)
Thanks!

Thanks Jimmy! Yes here's our Slack group: https://www.fintechmarketinghub.com/slack

And we actually wrote an entire blog on how to write about financial services! https://www.mintcopywritingstudios.com/blog/fintech-copywriting-tips

Hi people, I did my first brand sponsored video. Have a look and do share feedback. 😄

Anyone here from Entrust? They have an open role that I am super interested in and would
love to talk to someone from the team. Please DM.

(I am not sure if this is allowed in this thread. I figured that since this is the general one, I could give it a shot.)

Thank you.

anyone happen to have some financial copywriting resources they could point me towards?

Anyone have a good high-level content strategy template that they like? (Or an example deck, etc, if not a template exactly.) Specifically for presentation to C Suite / board — so, basically, for an audience that goes beyond the marketing department / goes beyond folks who already understand marketing and content. Interested in seeing how others have structured content strategy presentations in a concise & clear way for folks who don’t think about these things day in and day out!

Putting something together about the state of in-house content marketing teams. Im collecting examples of companies that have cut their in-house teams. If you are aware of one, can you DM me? (Even if it wasn't one you were involved in!)

Esp looking for companies MarTech, Sales Tech, Crypto, or Product Ops.

[sponsored] Huge thanks to Flying Cat Marketing for its support! (👋 @Maeva Cifuentes)

Frustrated by your SEO and content agency that:
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* Picks topics opportunistically rather than aligned with your product and your GTM strategy?
* Writes generic content that was obviously done by a content marketer rather than someone deep in your customer’s niche?
* Doesn’t have time for you?

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I assume they mean the pretty privilege might play a role but no professional would be stupid enough to do that, I think?

Just had someone tell me I should not include too many of my pictures on my website because it might create a bias. And I was like wtf??

I have only 2 images of my own. But, is it really true? Showing your face will affect decisions?

👀 Hello everyone, I am creating a more comprehensive material about ethical governance in startups, both from an operator and from a VC/ investor point of view.
• Given the current landscape, competitive advantage is often built on standards, principles and values, as well as or even more than just based on a certain tech stack.

• If you'd like your opinion to be included (anonymously or not), pls DM. Thx!

It's tax season here in the USA. Along with being a freelance FinTech writer, I'm also a CPA. I thought we could use a thread with some helpful US tax or year end accounting (not US specific since accounting rules are generally the same regardless of locale) information.

If anyone needs answers to a quick tax or accounting question, drop it here. I'll answer them quickly.

Feel free to DM with tax or accounting questions if you don't want to share your situation with others.

Does anyone know how to write a website copy for B2B brands? I'm a content writer and don't know anything about it

[sponsored] Huge thanks to the kind folks at for supporting Superpath!

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writing an article and thought you folks would have some excellent recommendations.
what’s the best company vision statement you have come across?

Short-term SEO strategies that chase the hockey stick and forsake fundamentals

[sponsored] Attn: content leaders! Do you have budget to expand your team this year, and you want buy back your time so you can focus on more strategic things? Then you need EditorNinja, where you can hire a dedicated content editor from just $750 per month. Schedule a friendly Intro Call with founder @John Doherty to learn more -> https://editorninja.com/superpath/

For Reddit, it completely depends on your audience — for example, if you work in travel, you might follow r/vacations, r/travelhacks, r/studyabroad, etc. Or if you work in B2B SaaS, you might follow r/projectmanagement, r/agencies, etc. Take your product’s / offering’s main features and your key audiences and find the reddit spaces where they would probably hang out and look for advice.

Or — check out some of your top / most coveted keywords, and see what reddit threads are ranking for them. (Almost always some, but if not just add “reddit” to the end of the keyword and see what comes up). Then follow the subreddits those threads are in.

I would suggest screaming frog, yes.

Is anyone here a trained journalist (ideally with B2B experience) who would be open to 1-2 (paid) mentoring calls?

I would love to get better at:
• Getting in touch with sources & doing deep research -> Goal is to create in depth case studies
• How to get better at consolidating this information & writing -> I don't have a writing background and not being a native speaker doesn't help😅