Nicole Silver's Profile
Nicole Silver
Recent Messages
#promo - January 30, 2025 at 03:51 PM
thank you Imogen!!!
#promo - January 30, 2025 at 02:33 PM
After working in marketing for nearly a decade there's one thing I've learned it feels like I know less about marketing....does that resonate? 😂
Been speaking with a lot of folks lately to feed my brain. here are 4 insights I've gleaned from marketers across the board:
I'm starting a series about this on linkedin. Follow along if you want some really good nuggets for growth, pmm, and social
let me know what you think! always happy to hop on a call and talk about marketing
#content-collab - January 30, 2025 at 02:30 PM
Hey Nathan! Happy to chat. I've been doing this for a long time 🙂
#general - January 23, 2025 at 02:25 PM
I would suggest screaming frog, yes.
#content-collab - January 23, 2025 at 02:25 PM
Happy to chat as well
#local-toronto - January 21, 2025 at 10:46 PM
Ah yes... you're the one laughing at our bike lanes!!!
#local-toronto - January 21, 2025 at 07:47 PM
hey yall
#promo - January 21, 2025 at 05:24 PM
👋 Hey team! if you want case examples of brands doing it right in terms of content x social x brand synergy (and inspo in general) .
Would really appreciate the support 💓
Just did a talking about the power of regional content, and how their audience responds better to it (YES! Even for mega brands like KFC, Nike, Ikea, etc. this rings true) ➡️
#general - January 15, 2025 at 03:12 PM
yeah. but if you need the $$$ hold on until you find a better client.
#general - January 15, 2025 at 03:11 PM
They can pay you that and you can reduce your time/quality. Be wary of this and these types of clients though. They can harm your portfolio
#general - January 15, 2025 at 03:09 PM
Yeah NP. A lot of this is marketing the unseen services: operationalizing, scaling, growing, and making their professional brand shine. Not just writing. Hope it goes well. DM me on the outcome! I'm curious
#general - January 15, 2025 at 03:07 PM
Also, maybe be mindful of your role here.... scope out if this is a nice to have or a necessity for the client. If it's just a lifestyle thing to have regular posting then you can maybe price it a bit lower. However, given the operationalizing they are requesting, I'm assuming it feel serious to them (plus it's their personal brand on the line) which opens up the door for a bit higher pricing
#general - January 15, 2025 at 03:06 PM
Yeah I get it. What also helps is showing the client they will be royally screwed without you and will pay anything to have you on their side/team. If you have examples of how this helped other clients, and their testionalis/a phone number to call as a reference this is powerful.
The only freelancer (granted this was for managing meta ads) I ever refer of speak highly of I do because they actually saved my team and helped us grow. Show them something like this in action, behaviour, and exmaples
#general - January 15, 2025 at 03:04 PM
For freelancers it's hard to ask for more bc on the client side we're thinking "I don't get access to this person, why should I pay the $$$" even if they are super talented. It takes a really really strong personal brand and network to lay down the law and charge big dollars for single pieces and projects.
Something worth working towards as well 🙂 hope this helps
#general - January 15, 2025 at 03:02 PM
if you market this as an in-house writer reminding the client you can be on call during working hours, i think this pricing is fair
#general - January 15, 2025 at 03:02 PM
1k a month is fine for just the short form linkedin posts, no meetings, no scheudling no nothing. Maybe an additional longer form post, but nothing more than 800wc
#general - January 15, 2025 at 03:01 PM
I would not do all this work for 1k/month. That's boning you hard
#general - January 15, 2025 at 02:59 PM
For myself, I would price this a bit higher than normal given that there are weekly meetings, analytics, maintenance and full ownership of a calendar+ scheduling and posting. This is bound to turn into something with a lot of scope creep (you will be pinged a lot, there will be a lot of feedback, and they will likely want to have their hands in this quite a bit based on this type of personality (trust me, lol)
12 posts (assuming these are around 100-300 words which could take 30 mins each could be 4-6 hours) + 1 long form (which would be 500-2000 would take 1hr2hrs) (and assuming it's researched piece including an interview and transcription that would show up on Linkedin articles). This total would be probably 8 hrs of work minimum for writing during the month.
This doesn't include the other services, which might add an additional 4 hours a week for meetings, 1-2 for analytics, and 1-2 for scheduling.
You could charge based on your hourly rate for all of that, or price it out based on this breakdown of what you think is fair.
For myself, I might price this at 3-5k monthly with the assurance that I would put long form content on their website (if they have one) as well as Linkedin. Granted, I've got 10 years of experience and that's my rate and POV!
#general - January 15, 2025 at 02:48 PM
Okay, maybe one more question, is there a set word count?
#promo - January 15, 2025 at 02:39 PM
Voted 🙂
#general - January 15, 2025 at 02:36 PM
This can turn into a big job with content planning, team reviews, and the analytics etc. Good question. Where is the client and what's the currency?
#general - January 15, 2025 at 02:35 PM
^Very good advice. I would also suggest republishing these pages with new dates, taking a look at what links are pointing to which pages, and ensuring that there are few to no dead ends (blog that leads to nowhere and nothing leads to it) on your website. Double check that your content is tightly connected to product, and if your competitors are doing something different than you (category pages, programmatic pages, tools, landing pages) it's a good opportunity to take notes and apply what works.
#general - January 15, 2025 at 02:32 PM
Keeping tabs on all of it. Love this!
#pets - January 14, 2025 at 06:21 PM
What else are desks for?
#pets - January 14, 2025 at 06:21 PM
Hope you're okay ❤️
#pets - January 14, 2025 at 06:21 PM
SO CUTE!!!!
#general - January 14, 2025 at 06:18 PM
Really cool! Why did you do it that way? How did it work for the team? I'm so curious @Carol J Alexander
#general - January 13, 2025 at 08:27 PM
Sounds like you had your hands in a lot of pies! Anything on social inspire your content marketing work?
#intros - January 13, 2025 at 08:16 PM
Hey Caroline! Lovely to meet you!
#general - January 13, 2025 at 05:43 PM
Curious to hear from everyone... how closely does your content marketing team work with your social media team? If so, how do you do it?
#promo - January 13, 2025 at 03:37 PM
🔮 Hey everyone! Would love if you could check out my linkedin post. Personally.... I think that when it comes to social media marketing. 😬
With Meta policy changes and growing consumer hesitation around trusting brands, there's a lot we need to do as content and brand marketers to make magic 🪄
What do you think... Are brands going to have a tough time this year? Love your weigh in as a comment on this post
#intros - January 08, 2025 at 09:26 PM
Hey everyone! Lovely to meet you and happy new year! 🌈
I've been working in marketing (content, inbound, growth, and product) for 10 years. It felt like the right time to break out and build a start-up to service marketers in the social media space. I'm the Director of Marketing at Superpower, we offer a tool that takes care of all the reactive smm and community work that eats up the day.
📍 Toronto, Canada
💼 Director of Marketing and Social at
😸
If you ever have questions about SEO, SEM, PMM, content marketing, and demand gen please ping me. I'm trying to learn more about social media marketing, so if you do this in an agency, or for a brand, let's connect coffee chats are welcome !