#general

I’m no longer in-house but when I was, the content team fed social. But not the other way around. For instance, we would have social planning meetings and the entire content team, including video, would attend. But when we had strategy or planning meetings for other content, the social team wasn’t included.

Really cool! Why did you do it that way? How did it work for the team? I'm so curious @Carol J Alexander

I don't know the why's because I wasn't the director but I'm guessing it was two-fold: 1) our approach was for the social content to be a repurposing or promotion of our blog content so when social had ideas, we would share what long-form content could be part of that campaign and suggest social posts to promote the long-form pieces, and 2) our social team (more like a single person) struggled to keep the ideas flowing. In my two years there, they hired and fired three social media coordinators. Video was included in the social meetings because the main channels needed video content but Video was also on its own for YouTube and we were rarely included in brainstorming or planning YT content.
How did it work? Well, every US based content team member except the DOC and the video director were laid off in October so I think our lack of organization and direction was obvious.