Araminta Robertson's Profile

Araminta Robertson
Recent Messages
#general - January 30, 2025 at 08:14 AM
Thanks Jimmy! Yes here's our Slack group:
And we actually wrote an entire blog on how to write about financial services!
#local-uk - January 22, 2025 at 07:44 AM
Is it OK if we mention ourselves? We are focused on fintech so it's a totally different industry to SaaS! Website is
#freelance-gigs - January 09, 2025 at 08:28 AM
Who is in a UK / EU timezone? I think it would make comms a little easier!
#freelance-gigs - January 09, 2025 at 08:23 AM
Thank you everyone! Going through DMs now
#freelance-gigs - January 08, 2025 at 04:56 PM
Hey everyone, looking for a virtual assistant to help with monthly podcast management: sending files to the producer, writing up show notes, publishing episodes, etc. Does anyone know someone who could help with this?
#promo - December 16, 2024 at 05:29 PM
Did a deep dive on Nuvei's content, one of the biggest payment companies in Canada (they did some amazing ads with Ryan Reynolds). Check it out here:
#promo - October 21, 2024 at 09:15 AM
We interviewed Pleo's Head of Brand and Content Marketing, Alejandro Salse Batán, about how his team thinks about and does content!
We went into detail about:
→ Why Pleo's content strategy acts as a compass for the whole marketing team, not just the content team
→ How Pleo sets their strategy at the beginning of the year
→ How the content team avoids becoming "order-takers" by being a lot more proactive
→ Their approach to creating content in 7 languages
Read the full case study here:
#promo - October 01, 2024 at 08:26 AM
Very proud of this case study we did on how Unit, a leader in embedded finance, does content. Check it out!
#promo - August 06, 2024 at 10:50 AM
Proud of an article we just published about how to build a business case for content marketing!
#CJE3XC0H3-announcements - July 10, 2024 at 03:54 PM
Looking forward to it as well!
#CJE3XC0H3-announcements - July 10, 2024 at 08:01 AM
Also @Eric Doty (Superpath) just FYI my name is spelt with an R (Araminta) so unfortunately not sure if AMArinta works haha...
#CJE3XC0H3-announcements - July 10, 2024 at 07:59 AM
Thanks for having me @Jimmy Daly (Superpath)! Thoroughly enjoyed the podcast, hope there's some useful stuff in there! 🎉
#CJE3XC0H3-announcements - July 03, 2024 at 10:59 AM
Looking forward to it! 🎉
#promo - May 03, 2024 at 10:26 AM
Oops it requires an email. Anyway I'm a big payments and content nerd, and love what Adyen is doing!
#promo - May 03, 2024 at 10:25 AM
Thanks Charles, glad you liked the post! And awesome to meet another person here in payments. I've sent you a request on LinkedIn, would be great to connect.
#promo - May 01, 2024 at 02:52 PM
Pretty proud of this one: if you're in fintech then you'll know Adyen, one of the biggest fintech companies in the world. We sat down with their SVP of Marketing and Revenue to learn more about how they do content: