Larry Barker's Profile

Larry Barker
Recent Messages
#freelance-gigs - May 31, 2023 at 07:50 PM
Anyone working with a business coach that they've really benefited from?
#general - April 07, 2023 at 05:21 PM
What's the right question @Brendan Hufford?
For some personal context, my small team and I have been writing blog posts for SaaS CX companies for years. And while I think we write good stuff, that's all we've been—the writers. I'm trying to think through things like positioning, how we create value (and can bring more of it), and how to measure that value.
Just minor stuff, really.
#general - April 07, 2023 at 05:13 PM
@Jakub Rudnik @Brendan Hufford I feel like you two might have some interesting thoughts on this given what I've seen you post on LI in the past. Care to chime in?
#general - April 07, 2023 at 05:12 PM
> "Content is a long-term investment."
I've heard it said (and said it myself) hundreds of times. And I think it's true. But what can SaaS companies do to decrease the time between that investment and the payoff?
• Accelerate their creation and publishing pace?
• Do more repurposing of content?
• Publish few posts, but try to make them incredible?
• Over-index on distribution?
I've been thinking about these questions lately as I consider the right structure and offer for my business. There's a probably a sense where the "right" answer involves all (or most) of the above...but what say you? I'd love to hear some expert takes.
#freelance-gigs - March 08, 2023 at 05:50 PM
Appreciate the recommendations, everyone! I'll start by scouting out these tools. Cheers!
#freelance-gigs - March 08, 2023 at 05:32 PM
@Cierra Loflin that Publer functionality for LI sounds pretty critical. Does Publer give you good analytics? or are you relying on LI's native analytics?
#freelance-gigs - March 08, 2023 at 05:21 PM
Can anyone recommend a good social media scheduling tool? I'm looking for something relatively cheap that allows for connecting multiple accounts.
There are so many tools out there nowadays that I found a Google search to be overwhelming, so I'd prefer a firsthand recommendation 🤯
#freelance-gigs - March 01, 2023 at 10:37 PM
How did you go about defining your offer for clients?
I've been thinking about this a lot for my own biz lately and would love to hear some stories, experiences, and resources.
#general - February 03, 2023 at 02:26 PM
Thanks @Justin Simon! Any resources you've seen or advice on how to price out a service like this?
#general - February 01, 2023 at 04:05 PM
Is anyone offering repurposing as a service?
I'd love to hear more about how you've decided on your price point and how you've operationalized it. Cheers!
Context: I run a small content writing agency for CX companies and I've recently had a few prospects ask if we can help with repurposing content for LinkedIn. Trying to figure out where to start...
#freelance-gigs - November 30, 2022 at 02:40 AM
Thanks @Kelly! Shoot it over in a DM 🙂
#freelance-gigs - November 30, 2022 at 02:19 AM
I've been writing content for years, but I don't consider myself a content strategist or strategy expert. Beyond the stuff I've picked up over time, I usually lean away from helping clients/prospects flesh out their big picture content strategy.
That being said, I'd love to build a list of content strategists I can refer work to! Who's looking for new strategy work? Who would you recommend?
The companies I talk to are often relatively early-stage B2B SaaS, many in the customer experience space (but not necessarily all).
#freelance-gigs - August 19, 2022 at 03:14 PM
I don't have any UK clients right now, but I've got clients in the EU and Australia. I use
and they can pay me in EUR or AUD via the Wise accounts, then I move it over to my US business bank account.Edit: For simplicity's sake, I quote and invoice them in USD.
#content-collab - July 26, 2022 at 02:34 PM
Hi Cristina! Here are a few thoughts from my experience:
Most important element
Understanding what "value" means for your customer and getting them there as quickly as possible. For example:
If I've signed up for SurveyMonkey, it's because I want feedback from my customers. So SurveyMonkey's onboarding should help me to quickly build and launch an effective survey that will get me there.
Main questions
• Why did you sign up for our product?
• What are the biggest challenges to your business success and how are you hoping we can help?
• What does success mean to you?
Process
• I'm not super close to the onboarding process at my current company ( ), so I can't speak to this well.
When is onboarding necessary?
I think onboarding is necessary for every SaaS product, although it can take many different forms. For a more technical or complex product, you might opt for a high touch human approach.
For other products, tools like Appcues or Stonly can make for a great digital onboarding experience.
•
#freelance-gigs - June 01, 2022 at 06:44 PM
Is anyone here using
for bookkeeping and taxes? I'm curious about how useful it's been for you and if it's worth the cost.#freelance-gigs - May 25, 2022 at 04:49 PM
Writing about customer support and experience 🙂
#freelance-gigs - May 05, 2022 at 09:45 PM
I only have two clients who prefer communicating via Slack.
For now, I've just opted to pay the $8/month fee to have my private Slack workspace with one user (me). I may change that approach eventually, but for now these clients are worth that small fee and it's not a priority for me to find an alternative.
#freelance-gigs - May 05, 2022 at 08:34 PM
Hi all!
I lead a small agency of writers focused on SaaS companies working in the customer support/customer experience world. Past clients include companies like HubSpot, Nicereply, Front, and others.
I'm aiming to ramp things up over the next few months and will probably need some more writers. If you have experience working in customer support or customer success and would like some additional work, shoot me a DM with some samples!
#freelance-gigs - April 26, 2022 at 02:14 PM
Thanks, but they're really just looking for PR help right now!
#freelance-gigs - April 25, 2022 at 09:04 PM
Hey folks. A client of mine in the real estate niche is looking for someone with experience writing press releases/PR stuff. It's not my cup of tea.
If you're experienced in those areas and have some free time in the next month, feel free to DM me your email, rates, and a few sample and I'll pass them along.
#CJE3XC0H3-announcements - April 15, 2022 at 02:17 PM
@Jimmy Daly (Superpath) are you willing to share the tech stack you used to create the 🗄️ save thread functionality? I'm in another Slack workspace that I think would love this.
#freelance-gigs - April 07, 2022 at 08:10 PM
Thanks for sharing. That's the route I've been considering, just need to figure out the right source and criteria to use. Hope it works well for you!
#freelance-gigs - April 07, 2022 at 01:06 PM
I enjoyed this @Sam Grover, thanks for sharing!
How are you identifying companies you'll cold email? I
a question on this yesterday, but got crickets (maybe because I have no Twitter following...).Would love your thoughts!
#freelance-gigs - March 03, 2022 at 05:00 PM
Thanks for sharing your experience!
#freelance-gigs - March 03, 2022 at 02:12 PM
Weather should start warming up here in Chicago soon. I'm hoping to get more time outside, and I'd like to try dictating my first drafts while out on walks.
Does anyone have tips or tools that have helped them with dictation?
#general - February 23, 2022 at 07:33 PM
Thanks @Kieran and @Michael Buckbee! I'll take a look and let you know if I have questions.
#general - February 23, 2022 at 07:30 PM
I might need some help with editing work soon. Does anyone have recommendations of people or services they've used to help with editing?
Mostly blog posts, but could also include case studies or longer form content.
#freelance-gigs - February 16, 2022 at 02:02 PM
I've had no issues with 50% up front
#writing-feedback - February 08, 2022 at 02:31 PM
Just left some recommendations and suggestions!
#freelance-gigs - February 07, 2022 at 10:43 PM
Random best practice question: When you get a brief in a Google doc, do you write your draft within that doc? Or do you create a separate doc for drafting?
I've always done a separate doc because the process can get messy 🙂 but I don't actually know what standard practice is.
#freelance-gigs - February 07, 2022 at 06:59 PM
Slack's "Local Time" when you click on someone's profile is really helpful for coworkers.
#freelance-gigs - February 07, 2022 at 06:58 PM
Guilty of Googling "Current time in XXXX" many times per week 🙂
#agency-life - February 03, 2022 at 10:06 PM
Hi Michaela! I won't claim to be an expert on this in the agency world, but I've seen it a lot in my 'day job' at SaaS companies.
I just checked out your website and have a couple suggestions:
• You might be able to do more screening with your contact form (assuming this is where your inbound leads are coming from). Your form fields are pretty generic, and adding some more granularity might help with filtering (eg "Budget", "Type of Work", etc)
• Clarify your positioning on your site so everyone knows who you'll work with (and who you won't). @Brendan Hufford shared a great Loom video i that shows how he does this on his site.
#agency-life - February 01, 2022 at 07:21 PM
Thanks Brett! I'll shoot you a DM
#writing-feedback - January 31, 2022 at 10:22 PM
I just finished drafting a blog post meant to educate SaaS companies on how to combat churn through using content.
Anyone up for giving it a read? I'd love some feedback.
#intros - January 31, 2022 at 10:07 PM
Welcome Chloe!
#pets - January 28, 2022 at 05:12 PM
Me and you both, Brooks!
#freelance-gigs - January 27, 2022 at 06:52 PM
I'd suggest writing a few pieces on spec, then using those for some cold outreach to health and wellness orgs you'd love to write for.
#intros - January 26, 2022 at 04:21 PM
Welcome! I'd love to hear more about that NerdWallet journey and the systems you used to run and scale to that size!
Just sent you a connection request on LinkedIn 👍
#agency-life - January 25, 2022 at 04:42 PM
Thanks @Jimmy Daly (Superpath)! I'll DM you to find a good time
#agency-life - January 25, 2022 at 02:14 PM
Hi all! I just got presented with the opportunity to buy an agency I've worked for over the past 4 years (owner is moving on to something else). I'm intrigued, but want to give it my due diligence.
Is there anyone here who runs a small agency who would be willing to let me pick their brain? If you've bought/taken over an agency from someone else, that would be even more awesome.
I'll gladly buy you lunch! 🌮
#general - January 25, 2022 at 02:11 PM
I don't have an easy deck to share, but I've worked in support and CX for a decade. Anything I can help out with?
#freelance-gigs - January 24, 2022 at 09:42 PM
Thanks @Julie Simpson! I hear you on the struggle and I hope you figure out what works well for you in this season!
#freelance-gigs - January 24, 2022 at 02:47 PM
I don't have anything to add about the shift - I'm relatively early in my freelance journey - but just wanted to say I love both the analysis process you went through and your new homepage copy. Laser-focused.
Here's hoping you see big results!
#general - January 21, 2022 at 08:48 PM
I've seen all the blog posts and arguments, but I still don't have a personal conviction....
Is it:
• ecommerce?
• eCommerce?
• e-commerce?
• Something else?
I think I lean towards ecommerce, but I'm open to being proven wrong.
#CJE3XC0H3-announcements - January 21, 2022 at 05:21 PM
Just started ramping up my freelance work in December...and landed my biggest contract to date earlier this week!
#freelance-gigs - January 20, 2022 at 05:23 PM
love this. Thanks for the input everyone!
#freelance-gigs - January 19, 2022 at 10:07 PM
Thanks for sharing a bit of your story @Hannah Wiginton. I've got 3 kids 5 and under, and I can definitely relate to a lot of what you said.
I've been experimenting more with time-blocking and building some additional systems/processes over the last few weeks...here's hoping they pay dividends in the future 🤞
#freelance-gigs - January 19, 2022 at 08:39 PM
Are many of you balancing freelance work outside of your 9-5?
My freelance volume has been ramping up quickly, and sometimes I struggle to focus and prioritize. Do you have tips or tricks that have worked well for you to stay on top of it all?
#intros - January 19, 2022 at 04:06 PM
I've worked in Support/Success/CX for almost a decade and am slowly pivoting into more content creation. It's super valuable background experience 🙂
Welcome to the community!