Ryan Law's Profile

Ryan Law

Recent Messages

#CJE3XC0H3-announcements - July 20, 2022 at 04:06 PM

no worries, great article @Cierra Loflin (Superpath)!

#intros - July 14, 2022 at 01:07 PM

oh hey @Amelia Salyers 🙂

#CJE3XC0H3-announcements - June 02, 2022 at 08:23 AM

@Jimmy Daly (Superpath) no t-shirt shipping to the uk? 😭

#general - May 18, 2022 at 09:38 AM

sure thing! :)

#general - May 18, 2022 at 09:34 AM

oh hi there! 👋

#CJE3XC0H3-announcements - May 17, 2022 at 06:02 PM

@Jimmy Daly (Superpath) thank youuuuuu - enjoy your time off!

#intros - August 31, 2021 at 07:18 PM

the tweet worked!!!! lovely to see you @Amanda Natividad 😄

#intros - July 12, 2021 at 09:49 AM

@Melanie Broder hey!!!

#general - March 24, 2021 at 02:41 PM

cool - I think this is really smart! self-editing/lack of peers seems to be a real pain point for most writers and small content teams

I know we talked about something like this with the "feedback-as-a-service" plan that didn't really come to fruition. I dig it

what do you reckon @Walter?

#intros - March 17, 2021 at 04:28 PM

Kaaaaatie!

#general - February 24, 2021 at 07:25 PM

"No I can't help with the baby, I'm trying to out-blog a former coworker."

#general - February 24, 2021 at 07:10 PM

Big question: who was Animalz's best director of marketing?

#general - February 10, 2021 at 02:30 PM

happy to help 🙂

#general - November 12, 2020 at 12:25 PM

welcome @Tamilore Oladipo, so happy to have you on the team 😀

#CJE3XC0H3-announcements - October 28, 2020 at 09:07 AM

@Jérémy Chevallier jimmy just published the recording here: https://superpath.co/blog/webinar-the-animalz-content-marketing-benchmark-report 🙂

#CJE3XC0H3-announcements - October 26, 2020 at 09:40 AM

thanks so much @Lauren Scherr (she/her)! great to have you join

@Jérémy Chevallier we're working on a recording of the webinar, but you can check out the full report here too: https://www.animalz.co/blog/benchmark-report-2020/ 🙂

#intros - October 21, 2020 at 09:07 AM

hey Ivana! great to see you here 😃

#intros - October 09, 2020 at 09:28 AM

welcome Justin! I (and probably half the community here) would be happy to share some experiences working freelance and agency-side

quick 2c from my experience: spending time in an agency (learning processes, networking, saving) would make freelancing afterwards 10x easier

I did it the other way round 🙃

#intros - September 07, 2020 at 02:03 PM

ah nice, super integrated, love it!

we did something similar: wrote case studies that would be relevant for our target accounts (i.e. Hilton Hotels, so writing about the cost savings for a similarly-sized enterprise), used InMails to share the case study with purchasers at Hilton et. al, used HubSpot to monitor/follow-up etc. 🙂

#intros - September 07, 2020 at 01:03 PM

hey @Cassie Sanchez, great to see you here 🙂

#intros - September 07, 2020 at 01:03 PM

hey @Trevor Wallis! totally random question for you: how does content marketing and ABM intersect at your agency?

I had some very tentative forays into content-led ABM at the agency I co-founded way back, and I'm just curious how other people see the two fitting together!

do you treat ABM and content as separate entities, or do you use them together?

#intros - August 06, 2020 at 11:02 AM

hey Fio! nice to see you here 😃

#writing-feedback - July 28, 2020 at 08:40 AM

thanks @Andy McIlwain! will probably evolve a little over time, but it feels like an improvement over the old 🙂

#writing-feedback - July 16, 2020 at 12:58 PM

@Laura Bosco actually not as bad as I expected, maybe an hour? I made life easy for myself by creating an agenda for the podcast episode before recording, so I already knew what the key takeaways were - then just a matter of pulling some good snippets from the transcript 🙂

#writing-feedback - July 15, 2020 at 03:28 PM

@Jessie Wood turns out there are a bunch of us! https://twitter.com/thinking_slow/status/1278701670667608071?s=20

#writing-feedback - July 15, 2020 at 03:27 PM

@Alex Panagis @Kiel Hauck you have both described ideas I would LOVE to include, just need to work out if the technology exists 😅

will check out Casted for sure!

#writing-feedback - July 15, 2020 at 03:26 PM

appreciate the feedback! I hear ya on the "above the fold" point, great idea

#writing-feedback - July 14, 2020 at 05:06 PM

I've been working out how to make our podcast blog posts more useful, so I've added a) time-stamped key takeaways and b) a full transcript to our latest article: https://www.animalz.co/blog/episode-52/

would appreciate some feedback! anything you'd change/add/remove? goal is better accessibility and UX 🙏

#general - June 09, 2020 at 08:48 AM

@Tara McQuaide I've been using the IKEA Skarsta for a year or so - did a bunch of research and came to the conclusion that it was the best value for money around - manual hand-crank saves $$$

i LOVE it. stand about 90% of the day now
https://www.ikea.com/gb/en/p/skarsta-desk-sit-stand-white-s89324812/

#intros - May 06, 2020 at 04:45 PM

hey @Marijana Kay! 👋

#writing-feedback - April 24, 2020 at 10:46 AM

I baffled my whole US editing team with the phrase "belt and braces" a while ago

#job-listings - April 15, 2020 at 05:22 PM

@Rease Kirchner???

#CJE3XC0H3-announcements - April 03, 2020 at 04:36 PM

I've been following SaaStock closely because a friend works there, and yeah - so much respect and empathy for everything they're working through: https://venturebeat.com/2020/03/21/ceo-diary-what-its-like-to-run-a-company-remotely/

#CJE3XC0H3-announcements - April 03, 2020 at 04:13 PM

@Janessa Lantz, VP of Marketing at dbt Labs wow, the HubSpot program is great! I'd only seen their messaging around INBOUND, which has been very "meh" - this is way more rigorous and thoughtful

@Alan Cassinelli nice, some great examples in there too! "Le Whopper de la Quarantaine" is amazing haha

#CJE3XC0H3-announcements - April 03, 2020 at 02:51 PM

@Brendan Hufford the emails I've seen from you have been great 🎉

#CJE3XC0H3-announcements - April 03, 2020 at 02:44 PM

anyone got any great examples of timely, empathetic COVID marketing they've seen?

I started collecting examples of "COVID-19 marketing" done well. I figured it would be a helpful resource, so it's now an Airtable base - you can find 80+ examples of COVID-aware marketing spanning the gamut from SEO to thought-leadership to product marketing

please add your own examples! 🙌

Airtable base: This Is What Content Marketing Looks Like in a Crisis (with some generalised trends from the examples)

#CJE3XC0H3-announcements - March 25, 2020 at 10:48 AM

I figure there's enough noise on social media without me adding my latest hot takes into the mix 😅, so I'm changing how I use Twitter for a few weeks

@Devin Bramhall, @Jimmy Daly (Superpath) and I are gonna be sharing a little of what's happening in Animalz corner of the marketing world, and filling the newsfeed with a few more happy faces

communication, confidence and compassion are my bywords for the foreseeable future!

hope this + upcoming tweets are just a little bit helpful for content marketers navigating new waters

https://twitter.com/thinking_slow/status/1242760504021585926

#intros - March 09, 2020 at 12:05 PM

hey again @Grace! 👋

#CJE3XC0H3-announcements - February 20, 2020 at 09:08 AM

@Elizabeth Bell I always err towards spelling the first use in full - savvy readers will gloss right over it, no harm done, but it's helpful for anyone that isn't 100% certain of the meaning, especially if it's something that has different variants ("is it Annual Contract Value or Average Contract Value?")

#CJE3XC0H3-announcements - February 10, 2020 at 11:19 AM

parallel structure is something that our editing team has drilled into me, i.e.

> "With Slack it's a minor annoyance, but consider that every single...
>
> SaaS service you sign up for
> Email form fill you receive
> Organizational interaction you make
>
> ...is going to perform a similar validation"

#job-listings - January 20, 2020 at 03:45 PM

just saw @Andy McIlwain share this on Twitter - great opportunity for writers with a passion + perspective on making things for SMBs on the internet https://twitter.com/andymci/status/1219269364219817985?s=20

#CJE3XC0H3-announcements - January 14, 2020 at 05:31 PM

"animalz newsletter fame" is the best type of fame 😎

#uk-content-marketers - September 17, 2019 at 12:50 PM

@Jack Enright for UK people 🙂

#intros - September 17, 2019 at 12:50 PM

hey @Jack Enright - good to see you here!

#uk-content-marketers - May 10, 2019 at 11:31 AM

thanks for arranging it! looking forward to it too

#CJE3XC0H3-announcements - May 09, 2019 at 10:23 AM

absolutely! cc fellow Brit @Emily Byford

#job-listings - May 08, 2019 at 02:22 PM

⬆️ ConversionXL is awesome + Derek is awesome, so that's a great gig

#CJE3XC0H3-announcements - May 07, 2019 at 08:42 PM

yoooooo Emily 😁

#intros - May 07, 2019 at 08:50 AM

I see a loooad of familiar names in here from kicking around on Twitter, so excited to chat to you all!

#intros - May 07, 2019 at 08:50 AM

I'm Ryan, content strategist at Animalz. Started out as a freelancer, co-founded my own agency and joined the Animalz team ~1.5 years ago.