#CJE3XC0H3-announcements

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Ryan Law April 03, 2020 at 02:44 PM

anyone got any great examples of timely, empathetic COVID marketing they've seen?

I started collecting examples of "COVID-19 marketing" done well. I figured it would be a helpful resource, so it's now an Airtable base - you can find 80+ examples of COVID-aware marketing spanning the gamut from SEO to thought-leadership to product marketing

please add your own examples! 🙌

• Airtable base: This Is What Content Marketing Looks Like in a Crisis (with some generalised trends from the examples)

Brendan Hufford April 03, 2020 at 02:48 PM

This is awesome! Mine have all been email campaigns. I turned a few of the emails into a blog post, so added it in there. 👍

Ryan Law April 03, 2020 at 02:51 PM

@Brendan Hufford the emails I've seen from you have been great 🎉

Brendan Hufford April 03, 2020 at 02:52 PM

❤️ REALLY appreciate that @Ryan Law! Now that we're done with them, I'm stoked to get started on the thing I DM'ed you about. 😉

Janessa Lantz, VP of Marketing at dbt Labs April 03, 2020 at 02:53 PM

The way that Crowdriff approached this was really lovely. Their customers are heavily impacted by this: https://twitter.com/janessalantz/status/1245449511381741568?s=20

Janessa Lantz, VP of Marketing at dbt Labs April 03, 2020 at 02:57 PM

HubSpot has also rolled out some very meaningful changes: https://www.hubspot.com/en-us/coronavirus-response

-- reduced prices/increased limits -- most of their customers are SMBs, so again a very hard sit sector
-- commission advances for resellers in their partner network

Not just content, it's putting $$$ money behind it

Alan Cassinelli April 03, 2020 at 03:51 PM

Rand Fishkin collected a few good ones https://sparktoro.com/blog/read-the-room/

Ryan Law April 03, 2020 at 04:13 PM

@Janessa Lantz, VP of Marketing at dbt Labs wow, the HubSpot program is great! I'd only seen their messaging around INBOUND, which has been very "meh" - this is way more rigorous and thoughtful

@Alan Cassinelli nice, some great examples in there too! "Le Whopper de la Quarantaine" is amazing haha

Janessa Lantz, VP of Marketing at dbt Labs April 03, 2020 at 04:30 PM

I do not envy anyone trying to communicate around a 20,000+ person event in August. Like...who the hell knows what life will be like then?

events teams in general just....whew...

Ryan Law April 03, 2020 at 04:36 PM

I've been following SaaStock closely because a friend works there, and yeah - so much respect and empathy for everything they're working through: https://venturebeat.com/2020/03/21/ceo-diary-what-its-like-to-run-a-company-remotely/

Alicia Johnston April 03, 2020 at 06:25 PM

This is an awesome resource, thank you @Ryan Law ! I shared a few pieces we’ve gotten good feedback on. It doesn’t seem like there’s a way to add a company that isn’t on the list though. I also loved the response from The Knot—not sure if they blogged about it but their CMO announced on twitter that they set up a 24/7 hotline for couples canceling/postponing their weddings.

Laura Bosco April 03, 2020 at 07:10 PM

Too cool! And useful. Thank you. 🙌 Under "Just for fun," I added something an agency here in Chatt created. I love love love the way it informs and equips folks here to take care of one another. https://www.chattanooga.is/

Adrienne Barnes April 03, 2020 at 08:22 PM

This is great! I was on the hunt for a piece I'm writing. Thanks, @Ryan Law!

Scott Mathson April 06, 2020 at 03:30 AM

Thanks for putting this together @Ryan Law hope that you and yours are doing well!