Cierra Loflin (Superpath)'s Profile

Cierra Loflin (Superpath)

Recent Messages

#CJE3XC0H3-announcements - December 13, 2022 at 03:00 PM

@everyone hey ya'll and happy tuesday!

we have some fresh content for ya on How to Facilitate Content from In-House Subject Matter Experts. we can't promise your blog will be the next Intercom, but we've created a practical framework that'll help you:
β€’ find the right in-house experts
β€’ make the content creation process easy for them
β€’ encourage them to keep contributing
πŸ‘‰ you can read it here πŸ‘ˆ

we're going to be wrapping up our salary survey soon, so if you haven't already, please submit your salary data to help us with our 2023 salary report! we're at 477, can you help us get 23 more to reach our goal of 500? πŸ™ 😊

okay, now let's share some great recent threads 🧡
β€’ great discussion @Bill β†’ How seriously do you take β€˜revenue-generated’ (first touch, w-shaped, full-path, etc) analytics on your blogs? I just got some numbers back and barely any of my dozens of blogs can apparently be traced back to revenue
β€’ good advice here @Angela Sun β†’ Other than potential SEO benefit of putting a case study direct on the webpage (vs. PDF'ing it), what other reasons are there to do this?
β€’ really interesting convo @Ryan Kane β†’ Let's talk about profitability and financial goals as a freelance content writer. What's the most reliable path to $100k/year?
that's all for today. have an awesome week!
cierra ✌️

#job-listings - December 12, 2022 at 03:01 PM

Hi @Archana Kumari to post a job, start here πŸ™‚

#CJE3XC0H3-announcements - December 09, 2022 at 09:35 PM

Thanks @Peace Akinwale! You should definitely check it out πŸ™‚

#general - December 09, 2022 at 05:53 PM

People sometimes post them in #content-collab

#CJE3XC0H3-announcements - December 09, 2022 at 04:09 PM

Hey @Etashe (Linto) Okpola as far as I know yes, you can reach out to @Georgios Chasiotis for more info πŸ™‚

#freelance-gigs - December 09, 2022 at 03:15 PM

@Boemo Wame Mmopelwa what is ChatGPT? is it the same as AI? My argument would be, there's certain things it can and can't do. It can't create a logical, persuasive argument. For example, I tried using an AI tool for an article yesterday about how to facilitate content from in-house SMEs - this is what it came up with. Not very high level, not something our audience would find valuable

#general - December 09, 2022 at 03:11 PM

If you haven't already, asking on Twitter might give you some ideas too

#general - December 09, 2022 at 03:11 PM

Good luck! I just wrote a podcast round-up and curating took foreverrrr! There aren't any ecom ones that pop in my head but you may find some adjacently relevant ones in the article I wrote

#CJE3XC0H3-announcements - December 09, 2022 at 03:03 PM

@Ryan Kane awesome! I agree I was impressed by some of the features

#CJE3XC0H3-announcements - December 09, 2022 at 03:01 PM

@Jodie Coher yes as far as I know just a chrome extension. Do you mean on as in it has access to the site? Or on as in changing how you see the SERP? For the 2nd you can toggle it on and off by clicking the icon

#CJE3XC0H3-announcements - December 09, 2022 at 03:00 PM

@everyone hey everyone and happy friday!! πŸ₯‚

  1. We're super pumped to officially announce that Superpath has acquired Help a B2B Writer! It's like HARO but specifically for B2B writers and sources. We use it all the time to find SMEs for Superpath articles and get backlinks for Superpath in niche-relevant pubs. @Jimmy Daly (Superpath) has written up a blog about why we acquired it and what our plans are going forward! πŸ‘‰ you can read it here πŸ‘ˆ

We'd also love your feedback on what you like about the platform, what you don't like and features you'd want to see πŸ€“ drop them below or reach out to Jimmy or me!

  1. We've received 465 content marketing salary report submissions. BIG thanks to everyone who's responded! That's $465 raised for 826 National. Can you help us get to $500? You can fill out the survey or share it with a peer here πŸ™

okay, here are some great recent threads🧡
β€’ great tips for writers @Cate Giordano β†’ Turning Webinars into SEO Posts?
β€’ awesome advice for LI bios @Carol J Alexander β†’ I’m unsure how to rewrite my About summary?
β€’ cool convo @Katie Parrott β†’ What, in your mind, is the difference between an ebook and a white paper?

finally, let's get to jobs!

πŸ“Ί = includes a video Q&A

⚑️ = new this week

⭐️ featured full-time roles:

β€’ Minuttia is hiring a Content Writer
β€’ Champify is hiring a Marketing Lead (First Marketer)
β€’ CharterUP is hiring a Content Marketing Strategist
β€’ PlayPlay is hiring a Senior Content Marketing Manager
β€’ Black & White Zebra is hiring a Staff Writer

β€’ Height is looking for a Content Marketer

and more from the job board:

β€’ Calendly is hiring a Content Marketing Manager ⚑
β€’ Watershed is hiring a Content Marketer
β€’ DX is hiring a Content Marketing Manager
that's all for today, have an amazing weekend!
cierra πŸ‘‹

#general - December 07, 2022 at 08:17 PM

Awesome @Etashe (Linto) Okpola! I love YT too

#general - December 07, 2022 at 03:20 PM

For me, TikTok! It makes me laugh and there seems to be interesting possibilities for growing a business on there

#general - December 07, 2022 at 03:19 PM

Love your LI Carol! Since your FT role is in the same niche, I think you can keep a lot of what's there and just tweak your title - from copywriter to content specialist at Fixr and 1-2 sentences about your role there. But the other sections - industries, why this matters, wins from freelancing, and testimonials add to your credibility and should stay (IMO)

You could also include a transition sentence between your intro sentence and the industries to give context on switching from FR to FT

#CJE3XC0H3-announcements - December 06, 2022 at 03:00 PM

@everyone hey folks and happy tuesday!

most of us know the pressure of trying to produce great content under tight deadlines. Our latest blog post, Writing Is the Easy Part: How Great Content Marketing Begins with Smart Research shares tips for using a (free) chrome extension called Waldo, which lets you:
β€’ skim the SERPs without clicking
β€’ search directly for datapoints
β€’ filter by curated sources & more
πŸ‘‰ you can read it here πŸ‘ˆ

PSA: We're currently running our 5th annual salary report! Help us collect data to benchmark salaries, identify wage gaps & pay market rates β†’ Fill it out here πŸ™

and here are some great recent threads 🧡
β€’ great productivity tips @Ryan Kane β†’ Anyone have B2B article-writing workflow examples?
β€’ interesting convo @Jakub Grajcar β†’ What mechanisms do you use to collect valid feedback for your content?
β€’ smart advice here @Amanda Cross β†’ How does [working with editors] improve your process?
that's all for today. have a fantastic week!
cierra ✌️

#freelance-gigs - December 05, 2022 at 04:02 PM

All good @Naman Bansal! πŸ™‚

#freelance-gigs - December 05, 2022 at 02:36 PM

The whole community is for *content marketers - here are our guidelines https://www.superpath.co/community

#freelance-gigs - December 05, 2022 at 02:27 PM

Hey @Naman Bansal going to remove this as it’s sales related and this community is for content jobs

#general - December 02, 2022 at 09:32 PM

These are sent from campfire!

#intros - December 02, 2022 at 08:08 PM

Sure thing! Welcome David πŸ˜„

#CJE3XC0H3-announcements - December 02, 2022 at 03:00 PM

@everyone hey folks and happy friday! πŸŽ‰

we have a new $100k Club πŸ’° post about a Content Manager Earning $100,000/year β†’ If you want to join the $100k Club, here's his advice: "get some serious wins under your belt and leverage them to switch jobs, preferably for a company that has raised a good amount of money. Confidently ask for more than you'd expect. Have chutzpah" 😏
πŸ‘‰ you can read it here πŸ‘ˆ

Also, we're currently running our 5th annual salary report! Help collect data to:
β€’ benchmark salaries
β€’ identify wage gaps
β€’ pay market rates
This year we're donating $1 to 826National, an NGO that helps young writers find their voice, for every contribution β†’ Fill it out here 😁

and here are some great recent threads 🧡
β€’ great curation @Sara Bodner β†’ Anybody want to drop their favorite books on writing?
β€’ another good round-up @Mohamed Natheem β†’ Any best SEO and content newsletters you follow religiously?
β€’ helpful tips @Frances β†’ Are there any things in particular you look for when evaluating a content-related job offer?

okay, now let's get to jobs!

πŸ“Ί = includes a video Q&A

⚑️ = new this week

⭐️ featured full-time roles:

β€’ Minuttia is hiring a Content Writer ⚑
β€’ Champify is hiring a Marketing Lead (First Marketer) ⚑
β€’ CharterUP is hiring a Content Marketing Strategist
β€’ Semrush is hiring a Content Writing Manager (Organic Search Team)
β€’ PlayPlay is hiring a Senior Content Marketing Manager
β€’ Black & White Zebra is hiring a Staff Writer

β€’ Height is looking for a Content Marketer

✍️ freelance projects:

β€’ The Content Studio is looking for Freelance SEO Writers ⚑

β€’ The Superpath Marketplace is looking for UX/UI/Design Freelance Writers

and more from the job board:

β€’ Watershed is hiring a Content Marketer ⚑
β€’ DX is hiring a Content Marketing Manager ⚑
β€’ Visme is hiring a Content Marketing Manager
that's all for today, have an amazing weekend!
cierra πŸ‘‹

#general - December 01, 2022 at 02:37 PM

Hey @Stefani Sparysheva can you move to <#C012AUSC85C|> ? Thanks!

#CJE3XC0H3-announcements - November 29, 2022 at 03:00 PM

@everyone hey folks and happy tuesday! 🌴

if you want to be a thought leader but don't have time to write, outsourcing your content is a great solution. Check out our newest post on How to Outsource Thought Leadership (and a big shout out to @Eric Doty (Superpath) and @Seth Merrill for showing us how it's done) we cover:
β€’ helping freelancers nail your tone of voice
β€’ materials to prepare for your writers
β€’ calibrating after the draft is ready
πŸ‘‰ you can read it here πŸ‘ˆ

PSA: we're currently running our 5th annual salary report! Help collect data to:
β€’ benchmark salaries
β€’ identify wage gaps
β€’ pay market rates
plus, this year we're donating $1 to 826National for every contribution β†’ Fill it out here πŸ™Œ

and here are some great recent threads 🧡
β€’ Helpful tips @Mike Nesselbeck β†’ I’m looking for insights on how you handle dealing with old content developed around COVID-19? Keeping it live? Redirecting? Updating for post-COVID framing?
β€’ Great career advice @Maggie Leung β†’ I recently took over a content operation at a small but promising startup. One of my content managers has been resistant to everything.
β€’ Good suggestions @Tosin β†’ Currently trying to carve out thought leadership content that leverages internal team members' experience and expertise to create valuable content.
that's all for today. have an amazing week!
cierra ✌️

#job-listings - November 29, 2022 at 02:50 PM

All good no worries 😌

#job-listings - November 29, 2022 at 02:48 PM

Hey @Alicia Richardson this belongs in <#C012AUSC85C|>

#CJE3XC0H3-announcements - November 22, 2022 at 05:24 PM

Awesome thanks Dani!

#general - November 22, 2022 at 04:44 PM

Hey Melissa! I'm in St Pete and would love to meet up πŸ™‚

#CJE3XC0H3-announcements - November 22, 2022 at 03:00 PM

@everyone hey folks and happy tuesday!

if you're looking for ways to level up your skills, check out our new blog on the 8 Best Podcasts for Content Marketers to Listen to 🎀 you'll find:
β€’ recs from this awesome community, Twitter, and my personal (very strict) vetting πŸ˜‰
β€’ shows about CM and some on adjacent topics like product marketing, sales, and SEO
β€’ a sneak peek into Superpath's 2023 podcast! πŸ₯³
πŸ‘‰ you can read it here πŸ‘ˆ

PSA: we're currently running our 5th annual salary report! Help collect data to:
β€’ benchmark salaries
β€’ identify wage gaps
β€’ pay market rates
plus, this year we're donating $1 to 826National for every contribution β†’ Fill it out here πŸ™Œ

and here are some great recent threads 🧡
β€’ always a big help @Kaitlyn Arford β†’ I’m here to share another list of 100 freelance opportunities
β€’ good suggestions here @Tamilore Oladipo β†’ What’s the best way to use content, particularly blogs and maybe podcasts, to encourage people to sign up?
β€’ interesting convo @Josh Spilker β†’ Any SEO success stories using Webflow?
that's all for today. have an awesome week!
cierra ✌️

#freelance-gigs - November 22, 2022 at 02:37 PM

Hey @madi can you move to <#C012AUSC85C|> ? Thanks

#intros - November 21, 2022 at 07:21 PM

Welcome David!

#CJE3XC0H3-announcements - November 18, 2022 at 06:43 PM

Thanks @Jorge Uceda! Appreciate it πŸ™ will check this out too

#CJE3XC0H3-announcements - November 18, 2022 at 03:00 PM

@everyone hey folks and happy friday!

If you didn't catch the live version, here's the recording of How to Use A.I. to Speed Up Your Content Workflows + tutorials on how to use A.I. to write headlines, press releases, edit at scale, and more. Big thanks to @May Habib & Writer, this was awesome!

Also, we're currently running our 5th annual salary report! Help collect data to:
β€’ benchmark salaries
β€’ identify wage gaps
β€’ pay market rates
This year we're donating $1 to 826National for every contribution β†’ Fill it out here

and here are some great recent threads 🧡
β€’ helpful tips @Ryan Carruthers β†’ What would you do to increase traffic to a site that has a really strong DR (70+) but has very little organic traffic from their blog?
β€’ interesting chat @Livia Hirsch β†’ I'm thinking about lead generation for 2023 and I was wondering you had any predictions or thoughts on the top tactics for next year?
β€’ super cool ideas @Alexandra Cote β†’ Does anyone have a cool list of questions/polls they use to keep their team engaged?

okay, now let's get to jobs!

πŸ“Ί = includes a video Q&A

⚑️ = new this week

⭐️ featured full-time roles:

β€’ CharterUP is hiring a Content Marketing Strategist ⚑
β€’ Semrush is hiring a Content Writing Manager (Organic Search Team) ⚑
β€’ PlayPlay is hiring a Senior Content Marketing Manager
β€’ Black & White Zebra is hiring a Staff Writer
β€’ Height is looking for a Content Marketer
β€’ Popcorn Growth is hiring a Content JOAT
β€’ Great Question Inc is hiring a Senior Content Manager

β€’ Minuttia is hiring a Content Marketing Specialist (Internal Operations)

✍️ freelance projects:

β€’ The Superpath Marketplace is looking for UX/UI/Design Freelance Writers

and more from the job board:

β€’ Visme is hiring a Content Marketing Manager
that's all for today, have an amazing weekend!
cierra πŸ‘‹

#job-listings - November 17, 2022 at 10:09 PM

hi @Abby Nieten, to post a job, please start here: https://superpath.co/jobs

#CJE3XC0H3-announcements - November 17, 2022 at 06:16 PM

Mark did you receive an email and enter the event through there?

#CJE3XC0H3-announcements - November 17, 2022 at 06:05 PM

Always @Ryan Baum! Will be on the blog by tmrw

#CJE3XC0H3-announcements - November 17, 2022 at 06:03 PM

This is the page before the webinar starts

#CJE3XC0H3-announcements - November 17, 2022 at 06:01 PM

Should start really soon - you should receive an email and enter the event through there

#CJE3XC0H3-announcements - November 17, 2022 at 05:51 PM

@here hey folks, have a free moment? join our How to Use A.I. to Speed Up Your Content Workflows with Writer starting in 10 mins! β†’ sign up link here

#content-collab - November 15, 2022 at 03:43 PM

hey Deval! this channel is for finding SMEs for content not trading links, if you're looking for people to recommend tools that's fine but link swapping isn't allowed in our group

#CJE3XC0H3-announcements - November 15, 2022 at 03:00 PM

@everyone hey folks and happy tuesday! 🌻

two cool things for you today:

If you haven't signed up already, register for the How to Use A.I. to Speed Up Your Content Workflows webinar thurs. nov. 17 @ 1 PM EST/ 10 AM PST with @May Habib, CEO of Writer πŸ’Ό you can also watch our tutorials to see how the tool can:
β€’ Generate Blog Post Headline Ideas
β€’ Turn Briefs into Polished Articles
β€’ Create LI & Twitter Copy from a Blog
πŸ‘‰ save your spot here πŸ‘ˆ

Wondering how to set freelancers up for success? then read our latest on the blog, 10 Ways to Get Freelancers to Love Working with You where I share:
β€’ how the Superpath Marketplace has automated its content workflow (and how you can, too)
β€’ why communication, freelancer UX, and providing the right documents matters
β€’ how to retain good freelancers with incremental pay increases and more
πŸ‘‰ read it here πŸ‘ˆ

And since many of us use Twitter, this comment by @Dana Cass is very insightful πŸ”₯ β†’ Should Twitter be recommended as a platform moving forward for clients?

that's all for today. have an awesome week!
cierra πŸ‘‹

#CJE3XC0H3-announcements - November 11, 2022 at 03:00 PM

@everyone hey folks and happy friday!

If you didn't catch the live version, here's the recording of How to Perform a Content Audit on Your Blog [Webinar] + templates for auditing and forecasting ROI. Big thanks to @Georgios Chasiotis & MINUTTIA, this was awesome!

and here are some great recent threads 🧡
‒ great tips from @Koa Elder→ Any pointers on how to start freelancing?
β€’ awesome advice here @Amanda Cross β†’ What tools, services, or mindset shifts did you need when you scaled your content operation?
β€’ great topic @Andrew Fraine β†’ What's the best way to set freelance content writers (mostly B2B) up for success on each piece of content? (p.s. πŸ‘€ we've got a detailed blog post on this topic coming on Tuesday!)

okay, now let's get to jobs!

πŸ“Ί = includes a video Q&A

⚑️ = new this week

⭐️ featured full-time roles:

β€’ PlayPlay is hiring a Senior Content Marketing Manager ⚑
β€’ Black & White Zebra is hiring a Staff Writer
β€’ Height is looking for a Content Marketer
β€’ Popcorn Growth is hiring a Content JOAT
β€’ Great Question Inc is hiring a Senior Content Manager
β€’ Float is looking for a Content Marketing Manager (πŸ‘‹ @Amrita Gurney)
β€’ Black & White Zebra is hiring an SEO Specialist

β€’ Minuttia is hiring a Content Marketing Specialist (Internal Operations)

✍️ freelance projects:

β€’ The Superpath Marketplace is looking for UX/UI/Design Freelance Writers ⚑

and more from the job board:

β€’ Crossbeam is hiring a Marketing Operations Associate (πŸ‘‹ @Sean Blanda)
β€’ Visme is hiring a Content Marketing Manager
β€’ B12 is hiring a Senior Manager of Demand Generation
that's all for today, have an amazing weekend!
cierra πŸ‘‹

#general - November 11, 2022 at 02:27 PM

Please move to <#C012AUSC85C|> thx

#general - November 11, 2022 at 02:27 PM

Can you move to #content-collab

#freelance-gigs - November 10, 2022 at 07:09 PM

This is an amazing write up @Koa Elder πŸ”₯

#CJE3XC0H3-announcements - November 10, 2022 at 06:04 PM

Should be working now

#CJE3XC0H3-announcements - November 10, 2022 at 05:52 PM

@here hey everyone! have a free moment? come join us in the Performing a Content Audit for your Blog webinar ⏩ https://www.airmeet.com/e/541483d0-53b5-11ed-a6ec-3da7dbecfcdc starts in 10 min!

#freelance-gigs - November 10, 2022 at 02:29 PM

Rachel this Notion portfolio is slick! I love it 😍

#freelance-gigs - November 10, 2022 at 02:01 PM

It’s okay to post here since it’s about freelancing πŸ‘

#content-collab - November 09, 2022 at 03:39 PM

this belongs in #freelance-gigs or #hire-me thanks!

#CJE3XC0H3-announcements - November 09, 2022 at 03:02 PM

appreciate it @Rachel! πŸ˜„