John Blust

#general - July 07, 2023 at 07:49 PM

Does anyone know how to transfer Org Admin Status for a Google Analytics Account? I’m working as a contractor with an agency who is offboarding a client, but the highest level of permissions I am able to give through the Account Access Management menu is Administrator. If I try to remove myself, we lose access to the account, but it still says we are Org Admin for the analytics account.

#CJE3XC0H3-announcements - June 09, 2023 at 03:39 PM

I think if getting more sponsors were the answer, Jimmy wouldve done that. Companies are less willing to spend money on channels that you can't directly attribute to revenue in the current climate, and I think channel sponsorships fall under that category (correct me if Im wrong)

#local-philly - June 08, 2022 at 10:23 PM

might be out of town, but i’ll know for sure in a couple days

#local-philly - May 25, 2022 at 03:48 PM

June is pretty busy for me but I’ll try to make the next one!

#general - April 01, 2022 at 02:03 PM

believermag.com is really cool

#general - March 24, 2022 at 05:56 PM

Cool, thanks for your time. Would love to learn more about that hard fork. What should I be searching for on Google to dig info up on that?

#general - March 24, 2022 at 05:13 PM

Are there any practical uses for web3 that deserve hype? Or is that still years away?

#general - March 24, 2022 at 05:11 PM

I have a really hard time wrapping my head around web3. How is this different from open-source software? How is web3 “open” if people own parts of it? How does the ownership aspect stop big conglomerates from just owning large swaths of web3 like they already do (ie same game, different deck of card)

#general - October 21, 2021 at 02:08 PM

Speaking from a B2B perspective: Content tends to be more technical and research heavy. You can produce that volume of output, but you'd be cutting corners and it wouldn't be at the level of quality needed to compete by today's standards.

Sounds like management has misperception about the value of content. They value it enough to want a lot of it, but they don't understand the value of good content.

#general - October 06, 2021 at 05:08 PM

A lot of the data I've seen seems to suggest that salaries tend to hit a ceiling between $100-200K for content marketing -- even at the Director/Head level. Do you agree with this?

If you do, why do you think this is and how can us content marketers combat this?

If you don't, I'd love to hear your thoughts on how high-level content marketers are breaking past that $200K mark.

#general - September 10, 2021 at 04:52 PM

This was an awesome perspective! Thank you

#general - September 10, 2021 at 04:24 PM

WM Mulherin's Sons 🤤

#general - September 10, 2021 at 04:21 PM

Hey Janessa! What is your process for collaborating with your product and R&D teams to create content that will be valuable for the engineering community? Our product is also highly technical data product and my team cannot write great content without their input. The problem, like all data teams, they're strapped on time. Turnaround for some content initiatives can get drawn out. (Side note: Not sure if you're in Philly, but I know dbt is headquartered there. Myself and a couple others on our US team are here as well if you're ever open to connecting 🙂)

#agency-life - September 08, 2021 at 07:41 PM

I haven't done this myself so feel free to ignore.

But IMO, Deloitte wouldn't sponsor the CMO podcast if it didn't work. More specifically, the call to action is to download a research report. I've also seen smaller consultancies run the same gambit. So, could be worth a shot

#freelance-gigs - September 08, 2021 at 02:02 PM

I avoid it. There are business processes downstream that affect conversion rate that you simply can't control. On top of that, a lot of what happens in marketing isn't attributable or trackable. You take on a lot of risk in this type of agreement.

I would only take a job like this if I was damn sure the product/service and onboarding processes were solid and I was getting a very generous commission (much more than what I would've made with a flat fee).

The few times prospects have pitched me this type of arrangement and I've countered with this, they've either walked or paid the flat fee. In my opinion, they were just trying to get a discount.

#intros - August 28, 2021 at 06:06 PM

Happy to go in more detail over DM or during our call in a few weeks ;)

#intros - August 28, 2021 at 06:05 PM

Makes sense. We've had success with a bottom-up approach with the size/maturity of the data organizations we work with.

So far, we've found that we'll get a lot of traffic to content that speak directly to data engineers, and then our leads will come from direct traffic/branded search from folks at the VP & CTO level.

#intros - August 28, 2021 at 05:17 PM

Thanks! I want to make sure I'm understanding your question correctly. What do you mean by top-down and bottom-up? And do you mean that in the context of our content marketing strategy or our marketing strategy as a whole?

#intros - August 25, 2021 at 08:28 PM

Hey everyone, I'm John. I'm running content over at Databand.ai -- a Tel-Aviv based startup helping data engineers monitor their data pipelines & data quality. We're mostly engineers right now -- so that makes me the dumbest person on the team 🥸 Anyway, wanted to connect with other content folks since I don't have anyone to nerd out with in-house (for now 😉)