#general
Thread
A lot of the data I've seen seems to suggest that salaries tend to hit a ceiling between $100-200K for content marketing -- even at the Director/Head level. Do you agree with this?
If you do, why do you think this is and how can us content marketers combat this?
If you don't, I'd love to hear your thoughts on how high-level content marketers are breaking past that $200K mark.
I think it’s just how companies are often set up and asking yourself if you are ok with generalizing instead of specializing:
Great response (and great question) - I agree! At some point, it seems salary bands, ranges, location even, and the overall industry trends and realities just hit a cap.
Radford data (and other) is heavily relied upon within most startups and other orgs, which could possibly be/become limiting whether intentionally or not.
Agreed. I also just think we’re not as creative with how companies are set up 😹
Do you think content is undervalued? Not on par with engineering or other development roles, as we see across industry.
Noticing the value increase/perceptions change over time, though?
For what it’s worth, I’m very happy, grateful, and fortunate to have worked up to where I’m at. And I thrive in being both a specialist and generalist in content, growth, and beyond.
Still seeing the practice undervalued and underpaid in some companies still, though.
Oh definitely. I think content is not seen as “technical” as engineering, and almost seen as more qualitative. Having the #s behind the value content brings can be helpful, but in general, marketing (aside from ops) is trending toward being paid less than engineering or even dev, from my experience