#intros

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Thread

John Blust August 25, 2021 at 08:28 PM

Hey everyone, I'm John. I'm running content over at Databand.ai -- a Tel-Aviv based startup helping data engineers monitor their data pipelines & data quality. We're mostly engineers right now -- so that makes me the dumbest person on the team 🥸 Anyway, wanted to connect with other content folks since I don't have anyone to nerd out with in-house (for now 😉)

Ramin Assemi August 26, 2021 at 04:48 AM

I know the role of dumbest person on the team all too well haha

Karl Hughes August 27, 2021 at 08:42 AM

Sounds like a cool product. Are you primarily taking a top-down or bottom-up approach to your marketing?

John Blust August 28, 2021 at 05:17 PM

Thanks! I want to make sure I'm understanding your question correctly. What do you mean by top-down and bottom-up? And do you mean that in the context of our content marketing strategy or our marketing strategy as a whole?

Karl Hughes August 28, 2021 at 05:49 PM

Marketing generally.

Top-down is selling to IT/Engineering leaders.

Bottom-up is targeting hands-on data engineers who sell it up the chain to their boss.

Karl Hughes August 28, 2021 at 05:49 PM

Just curious because I talk to a lot of data engineering startups and am getting a feel for what works.

John Blust August 28, 2021 at 06:05 PM

Makes sense. We've had success with a bottom-up approach with the size/maturity of the data organizations we work with.

So far, we've found that we'll get a lot of traffic to content that speak directly to data engineers, and then our leads will come from direct traffic/branded search from folks at the VP & CTO level.

John Blust August 28, 2021 at 06:06 PM

Happy to go in more detail over DM or during our call in a few weeks ;)