Eric Doty (Superpath)'s Profile

Eric Doty (Superpath)

Recent Messages

#local-toronto - January 30, 2025 at 12:24 AM

I'm from Ottawa 🙂

#pets - January 29, 2025 at 10:32 PM

world's tiniest dog?

#local-texas - January 29, 2025 at 09:41 PM

The Mexico channel beat you to the first meetup, but you could be a close second 👀

#local-toronto - January 29, 2025 at 09:41 PM

Emoji reaction is for the fandom, not the location

#general - January 29, 2025 at 02:54 AM

Hey Andra, can you move this to #content-collab please!

#CJE3XC0H3-announcements - January 28, 2025 at 09:32 PM

Canada/US definitely have a weird situation going on in that there's literally no reason to justify paying Canadians less other than which side of the border you're on. The usual language/timezone/etc. things that can be explained away don't apply at all—and I'd argue the cost of living is the same (after you account for the conversion rate).

#local-toronto - January 28, 2025 at 09:10 PM

We'll probably start with locations Jimmy and I can easily travel to (Toronto likely not being one of them), but will extend to other areas later

#local-toronto - January 28, 2025 at 09:09 PM

There might be in the future! We're just in the early planning stages now — no specific locations yet

#CJE3XC0H3-announcements - January 28, 2025 at 07:31 PM

Nothing has ever been so accurate

#local-mexico - January 28, 2025 at 06:43 PM

Can I share this in the newsletter next week @Noelina Rissman @Nadine Heir @Flavio Juárez?

#CJE3XC0H3-announcements - January 28, 2025 at 06:40 PM

And you are forgiven now

#CJE3XC0H3-announcements - January 28, 2025 at 06:40 PM

Dozens of people have said those things

#CJE3XC0H3-announcements - January 28, 2025 at 06:20 PM

Hey @everyone! I come bearing great news (side note: I still have to look up baring vs. bearing if I'm being honest — also, I got it wrong on the first try):

📊 The 2025 Content Marketing Salary Report is here!
So much to dig into here, so definitely check it out. We choose not to gate this report because we want the data to be as accessible as possible, so we kindly ask that you help us share it on social.

Huge shout out to @Becky Lawlor for helping us put the report together (highly recommend Becky if you need to put your own report together). And shout out to @Maeva Cifuentes and the Flying Cat Marketing team for sponsoring the report.

🌉 Reminder: Join your local channel on Slack!
We've unarchived all the local channels on Slack to help you make more real-life connections with other marketers. Check out my post here for a full list of channels.

💬 Superpath Pro threads worth reading
These are snippets of conversations from our paid Slack group for Superpath Pro members. You can sign up to access these conversations here.
#content-strategy - Can anyone talk to me about how they repurpose content at scale? I'm engaging with a client about setting up the system and workflow to capture and repurpose webinars and video to newsletters, blog recaps and social posts consistently.
#seo-talk - How do you tell if keywords have too much overlap in user intent and they should just be combined into one page to avoid cannibalization?
#content-strategy - I’ve never managed to figure out a way to non-unwieldily track changes made to content over time. Say a set of blogs was published >2-3 years ago, and you review and administer changes to these at 9 month intervals. How do you track the changes you are making, and their impact?
#watercooler - How are you all tracking your brand mentions on AI search tools like ChatGPT?
💼 Who's hiring?
Here's the latest from our job board:
• Freshpaint is hiring a Content Production Manager (this one has a video Q&A about the role)
• Highbeam is hiring a Social Media Specialist
• Masse SEO is hiring an Account Strategist
• Masse SEO is hiring an Editor
• Superpath Marketplace is hiring a Freelance writer - Enterprise DevOps & Incident Management
• Superpath Marketplace is hiring a Freelance writer - healthcare tech
• Superpath Marketplace is hiring a Salesforce solutions freelance writer
• Superpath Marketplace is hiring a Computerized Maintenance Management System (CMMS) freelance writer
✌️ Eric

PS. Apparently yesterday was "Community Manager Appreciation Day" and @Jimmy Daly (Superpath) didn't get me anything, so we're in a fight now.

#local-philly - January 27, 2025 at 04:55 PM

bumping this thread for @Jimmy Daly (Superpath)

#general - January 27, 2025 at 04:20 PM

Hey @Ishaan Gupta mind moving this to #content-collab?

#local-mexico - January 25, 2025 at 06:14 PM

That's awesome!

#local-dach - January 23, 2025 at 11:29 PM

👋 - I added folks who expressed interested in this channel, either explicitly or via emoji, haha

#intros - January 23, 2025 at 11:28 PM

Welcome Jeremy!

#intros - January 23, 2025 at 11:27 PM

Welcome, Pradeep!

#intros - January 23, 2025 at 11:27 PM

Welcome Christine!

#local-vancouver - January 23, 2025 at 12:54 AM

Huh, weird. That kinda smells like BS to me. Especially because this Vancouver group is already one of our bigger local channels 😅

I hired a handful of junior marketers out of Vancouver for an agency a few years ago and never really had any problems.

I think a bigger challenge is that remote work means it's way more lucrative for Vancouver folks/Canadians to work remotely for US companies and get US dollars

#general - January 22, 2025 at 10:24 PM

Here is good!

#pets - January 22, 2025 at 09:45 PM

Bald eagle just hanging out/doing some hunting behind my house yesterday. Excuse my wife's potty mouth

#general - January 22, 2025 at 09:00 PM

Oh god, good luck 😆

#local-philly - January 22, 2025 at 07:32 PM

That would be a nicer than average outcome

#CJE3XC0H3-announcements - January 22, 2025 at 05:00 PM

@channel Back with my usually scheduled weekly announcement! In case you missed yesterday's local Slack channels post, check that out above. I added a bunch more cities/countries/regions. Trying to keep the list manageable, but I've got most people covered so far.

Here's everything else going on this week:

💰Introducing: Superpath Pro Affiliates
We've just launched a new affiliate program where you can get paid for every person you refer to Superpath Pro. You can earn a 15% referral commission for the full lifetime of any Superpath Pro membership you refer (full-priced memberships only. That works out to $75/year. Not too shabby. Let @Jimmy Daly (Superpath) know if you're interested and he'll set you up with a referral link. This is only available to Superpath Pro members at the moment.

📙 New Blog Post: No-Code Overload
Here's a quick preview of the latest weekly blog post from Jimmy:

Superpath doesn’t exist without no-code, but it’s straining under the weight of it these days. It’s the reason the business has scaled, and yet it often feels like a scourge on my day-to-day work. Maybe it’s hedonic adaptation—surely, this is better than it was before—or maybe I’ve traded in one set of problems (manual tasks) for another.
Read the full post here.

💬 Superpath Pro threads worth reading
These are snippets of conversations from our paid Slack group for Superpath Pro members. You can sign up to access these conversations here.
#b2b-marketing - Curious how many folks here are working across both content (like blog posts, events, etc.) and product marketing (like product newsletter, what's new-style updates, onboarding emails, etc). I wonder if this is a function of being a small team (where you get the title of Content Marketer and just get anything done that needs doing) versus the role itself changing to be more well-versed across multiple marketing formats.
#self-employed - How's the client/lead vibe out there?
#b2b-marketing - How do y'all decide who to give the author byline on the blog? I usually lean towards the "best internal SME" for the topic. For example, for topics that are technical, we give the byline to the CTO/engineers since we've interviewed them, and if it's use-case related, we give it to product/marketing.
💼 Jobs
• Superpath Marketplace is hiring a Freelance writer - Enterprise DevOps & Incident Management
• Superpath Marketplace is hiring a Freelance writer - healthcare tech
• Superpath Marketplace is hiring a Salesforce solutions freelance writer
• Superpath Marketplace is hiring a Computerized Maintenance Management System (CMMS) freelance writer
• Red Stag Fulfillment is hiring a Content Editor
• Compound Content Studio is hiring a Content Editor
• New Breed is hiring a Content Marketing Manager

#local-vancouver - January 22, 2025 at 04:59 PM

Noice! Still haven't been to Port Moody but it looks nice

#CJE3XC0H3-announcements - January 22, 2025 at 04:55 PM

I've added:
• #local-twin-cities
• #local-dach
• #local-europe
• #local-india
• #local-nigeria
• #local-southeast-asia
Have more to add but I'll come back 🙂

#local-spain - January 22, 2025 at 04:54 PM

Would anyone be deeply offended if I renamed this to #local-spain? PS: I just added a #local-europe channel too

#local-calgary - January 22, 2025 at 04:42 PM

shoulda just named it #berta

#local-philly - January 22, 2025 at 03:51 PM

I was a big Michael Vick fan as a kid. That also went great

#local-philly - January 22, 2025 at 03:51 PM

Most Canadians are Bills (east) or Seahawks (west) fans. My wife had family in Michigan so she was always a Detroit fan. I didn't have an NFL team so I picked up the Lions with her. That's gone great

#local-bay-area - January 21, 2025 at 11:35 PM

🤷 no great system, tbh. Too big of a task to manage people's location info. We're going to add these local channels to our onboarding notes, so hopefully more people join over time.

#local-toronto - January 21, 2025 at 11:15 PM

Nanaimo barely has sidewalks so I can't judge

#local-vancouver - January 21, 2025 at 11:14 PM

I should rename this channel to vancouver-adjacent

#local-toronto - January 21, 2025 at 10:10 PM

I am just here to spy and say bad things about Toronto, as is my cultural duty as any Canadian outside of Toronto

#CJE3XC0H3-announcements - January 21, 2025 at 10:08 PM

Ah we do have #local-australia! missed it on the list

#local-seattle - January 21, 2025 at 09:19 PM

Awesome to see some Seattle folks here. Will definitely invite you all to our Vancouver meetup(s)! (I'm in Nanaimo on Vancouver Island)

#local-vancouver - January 21, 2025 at 09:08 PM

Did you ever find any fellow winpeggers in Superpath?

#local-bay-area - January 21, 2025 at 09:07 PM

I'm going to be in SF for a few days in early June, and possibly sooner to visit Dock. Will keep you folks updated, but don't let that stop you from meeting up without me

#CJE3XC0H3-announcements - January 21, 2025 at 08:08 PM

local-colorado for now 😁

#CJE3XC0H3-announcements - January 21, 2025 at 07:12 PM

Added #local-south-florida and #local-las-vegas

#local-spain - January 21, 2025 at 07:10 PM

Open to renaming this to "spain" - @Rosie keep me updated 🙂

#CJE3XC0H3-announcements - January 21, 2025 at 07:06 PM

Added #local-dc

#local-vancouver - January 21, 2025 at 06:44 PM

and don't forget the cultists

#local-vancouver - January 21, 2025 at 06:43 PM

and nudists

#CJE3XC0H3-announcements - January 21, 2025 at 06:39 PM

Added #local-calgary and #local-france - keep the suggestions coming! (I've seen the replies so far)

#local-calgary - January 21, 2025 at 06:38 PM

👋 I used to live in Calgary - would love to organize a meetup there at some point

#local-vancouver - January 21, 2025 at 06:24 PM

Where are you, Douglas?

#local-philly - January 21, 2025 at 06:12 PM

As a Lions fan: 😭