Tara

#general - March 20, 2024 at 10:29 PM

Thanks @Soumyadeep Das, super helpful!

#general - March 13, 2024 at 04:59 AM

Hello! This one's for the editors: when you were getting started and/or making the switch from writer to editor, how did you show your individual value to the business' bottom line?

My company is focusing on conversion and engagement metrics for the blog (my area), but I'm struggling to work out where attribution goes to the writer, or distribution, versus my contributions as an editor. I'm currently doing @Ryan Law's fantastic editing course — so the notion of editing as a way to improve a piece's business value is front of mind — but I would love to hear how others have demonstrated their impact as an editor in the long-term.

Hope everyone's having a great week

#running - February 12, 2024 at 11:37 PM

Thanks everyone! Really solid advice 💜

#running - February 06, 2024 at 12:11 AM

Training for a half marathon in early May! It's my first time, has anyone got a go-to training plan they use?

#running - December 20, 2023 at 11:20 PM

Alternating between intense heat and rainy squalls here in Aus! 🥲

#running - December 15, 2023 at 12:06 AM

Thank you @Sparker, glad you enjoyed!

#running - December 14, 2023 at 11:51 PM

Inspiration struck while on a run... and I wrote about it.

Check it out: https://tarawesson.substack.com/p/on-running-and-writing-at-the-same

#general - November 22, 2023 at 11:11 PM

I love a good FAQ section! More recently, I've become a little more intentional about including them — I used to tack them onto every article (looking at PAA).

I think it's worth looking at it from the perspective of your audience. Is it an opportunity to address common barriers that stop customers from purchasing? Or are you including them to try and cram more keywords in (ie keywords for the sake of keywords), which tends to dilute the overall messaging of a piece?

#running - November 16, 2023 at 04:42 AM

Hey fellow runners! Follow on Strava and I'll follow back? 👋

https://www.strava.com/athletes/124690303

#promo - November 15, 2023 at 10:19 AM

Hello, hope you're all having a lovely day. 🌟

I've been inspired by recent posts across the Superpath community recently, with a few folks starting email newsletters and just having a crack, rather than waiting around for perfection. In that spirit, I've started my own Substack newsletter — it'll shout out small moments of gratitude and mindfulness, in the form of 3X fortnightly writing snippets.

I'll leave the link below if anyone's willing to take a chance on an early career writer and editor. Enjoy!

https://open.substack.com/pub/tarawesson/p/on-train-trips-kintsugi-and-why-im?r=2e5n85&utm_campaign=post&utm_medium=web

#intros - February 03, 2023 at 02:04 AM

@Leonie Waldron we get that a lot! 😄

#intros - February 02, 2023 at 06:58 AM

Hey friends! I'm Tara — a Content Producer at Lyka Pet Foods in Sydney.

I trained in Journalism & Creative Writing, and have a passion for storytelling. This has seen me working in a bookshop, as a radio host, and agency-side as well.

I'm currently working on my first book, and joined the Superpath community to build a daily practice of learning on all things content strategy! Feel free to add me on LinkedIn here. ✨