#growth-and-marketing
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This is excellent - The regional element for new Markets is v smart
@here What do we think about Instagram starting to charge users in the EU for an ad-free experience?
I like
that guy is in my Tiktok feed constantly!'
This is great!
We should have a memes channel!
I agree, we're going to drown in AI slob for a while... until people realise it doesn't resonate
I think it’s a perfect example of everything thats wrong with AI 😅 Unless brand owners are giving testimonials then I just don’t believe this type of stories are the real deal nor scalable (if thousands of people do it, we drown in AI slob).
From what I see there is already a “spite-effect”, where people are so focused on real stories, especially from people they recognize and hence know are real humans.
To me the right strategy for DTC brand owners is hence do go where the arbitrage is, instead of where the crowds are. And that means doubling-down on collabs with well-known influencers and brands, and then combine that with founder-led narratives that show deep authentic relatable content (of course supercharged with AI, but not fully made by AI)
I hate that this conversation always circles back here … but there’s no smoke without fire!
European system often doesn’t support ambitious, capital intensive projects to the same extent
Loved this. My only note (and it’s the typical one) is that they’re treating this as a founder problem when it's actually a capital problem.
I'm seeing a lot of Brands launch their own WhatsApp/newsletter communities -
My thoughts -
1. As a consumer I've only ever been in them to avail of Discounts
2. They're rarely actually communities - It's an audience, as its still one person announcing to many people (whereas community should be many-to-many)
3. I ultimately feel you'd be better off leaning into the communities that already exist around your products i.e. if you sell Surfboards, make content with / sponsor a Surf school.
Who here is planning on trying this? Would love to hear eveyone's thoughts!
p.s. If anyone would like my thoughts on community building more generally, please feel free to dm me 🙌
<@U084JDEHDNH> It's testing what fits best right. We worked with the Scaling Up method of Verne Harnish. But I missed the operational decisiveness of the Integrator/COO.
If I ever need someone in the future, I think I’d look for a woman (mum) over 40 with experience as a purser, hotel manager, or hospital floor manager. Someone who’s loyal, great at multitasking, leads by serving, gentle in relationships, and strict with processes.
<@U084JDEHDNH> I tried so I can tell you my learning. I hired a fractional COO via TwoBirds. That was not a succes. With several reasons: he came new in the organisation and didnt know the details (I would opt for someone in the existing team now), we did not have clear sop's and targets (so marketing spend was looked at instead of in control), he was not the entrepreneur (so 5pm was 5pm). Ofcouse this was my bad by preparing his job poorly. And I was so happy he came in that I jumped out 😉 and trusted the process 😅 where I should have checked it continuosly. If I should be in the same situation, I should rather hire an operational Manager/wingman.
And separately - does anyone use a Instagram Chat Bot to develop Instagram DMs as a sales channel - or to be used for email capture?
Hi All - does anyone know a great Performance Marketing freelancer? I need some support on paid TikTok and Meta and don't need a full time in house role at the moment. I'm thinking a few days a week retainer for 3 months.
I have been fortunate enough to grow my own business and now manage a portoflio of over 11 companies, in agglomerate we manage way over 9 figures worth of revenue, but one of my main activities is to help other founders grow via mentorship and coaching. That’s why we started an accelerator in the first place.
But in every coaching call I do I come back to the same basics, thought it was worth sharing with the community since there was already a presentation made for it and they are all needle movers:
- Get obsessed with customer feedback and what is being said there, if you have high reviews you will have product market fit. So go crazy on collecting reviews, NPS, post and pre purchase survey responses...
- If you don't have enough room to advertise, you need to create space first. Optimise all other cost categories to have a scalable business driven by marketing
- Spit out at least 25 creatives per week and build a content machine, you cannot scale without amazing content.
- Communicate something new in your CRM channels minimum every 2 weeks (products, offers, bundles, vip benefits...)
- Play heavily with pricing and merchandising, if you feel you are not doing this constantly you are doing it wrong. Happy to go deeper in the subject if people have questions. Here is also the full presentation:
I’d be far more into sponsoring given shows/YouTubers than general ads - that being said I do know someone who works for YouTube if you want me to send them some questions/get some ideas?
following!
yes sorry Pixverse 🙂
Motion is a great tool for spotting iterations. Poppy can help with new scripts (e.g. upload all your Trustpilot reviews and prompt it into scripts). But the real magic imo happens when my inhouse creators use their superior understanding of culture and media
We're also more in testing phase, but i know that with juo you can set a minimum of renewals.
cannot say the exact amount out of respect for my guy, but I’d say approx €4k is solid, at €1.5m Meta spend. My guy lives in Portugal, but this literally doesn’t matter as I don’t need IRL meetings anyway.
@Kasper - LABFRESH if you don't mind sharing, how much is a freelance media buyer monthly? Just trying to budget properly and understand what makes the most sense for us