#growth-and-marketing
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Hey everyone! ☀️
Noticing a drop in sales as the sun comes out — people are clearly spending less time online. We’re testing some summer-themed angles like:
• “Use your holiday bonus wisely: invest in better sleep”
• “Give your brain a vacation”
• “Sleep like you’re on holiday”
Also adding clearer CTAs and urgency:
“Limited summer deal”, “Offer ends June 28”, etc.
Curious — how do you deal with seasonality dips?
What’s worked for keeping DTC sales up when people are in summer mode?
Thanks in advance! 🙏
Has anyone seen orders down in the US since all of the Trump Tariff madness?
The first categories will be fashion, beauty, home goods, and electronics.
I’ve never really engaged with it and don’t know many who’ve made the move from Twitter … it has 100m Daily active users though 👀
Hi all! We're very eager to start scaling into other European countries. What's your guys' take on this. I hear a German customer is very different from a Dutch customer.
Than again the Swedish e-com market should be 'easier' than the Dutch one.
What was the first country you guys scaled to and what were some of the bottlenecks you encountered?
Not ecom related at all but ...
I haven't experience this before - brand I worked on used to do a lot of this but was always seasonal so we we're able to really just filter it by date and compare that way.... will ask around
Morning everyone, anyone have success with backlinking? I'm making progress but it's time consuming and hit or miss depending on other website's authority ranking. Anyone used a good service or person to execute an effective backlinking strategy?
Just a straight price slash / % off?
What type of discount are you looking to run?
Good meta-analysis of studies on the role of creative vs media planning and buying in driving business outcomes. The conclusion is that both are important yet creative has a bigger effect. Worthy to read the summaries of all the studies
aMER and CAC, from Tripplewhale, I don’t know anything more annoying than agencies or freelancers drowning me in blended numbers or only looking at platform data 🫠
Has anyone done any demographic research on their customers lately?
• has it helped your marketing?
• what questions did you ask? (education, income, kids, marriage, types of other products they used?)
• how did you conduct the research? (surveys, 1:1 calls)
• did you do anything on looking outside of your existing customer base to your ideal customer?
Hi everyone, we are looking to change outsource our email and looking at using to design and build our flows. Have been impressed with their pitch and clients but wondered if anyone has used them or know of them?
We are currently looking for an Amazon agency to help us launch one of our best-selling products on Amazon DE. After speaking with several agencies we are leaning towards Brandsom, a Dutch agency specializing in platform marketing.
While we prefer working with Brandsom we feel that their pricing and contract terms may not fully align with the level of work and risk involved on their end.
Their offer for managing 1 to 3 products on Amazon DE (including listing optimization, keyword research, PPC management, etc.):
• 12-month contract
• €750 fixed monthly fee
• 7% variable monthly fee (up to €25,000 monthly GMV)
Their projected first-year sales forecast is approximately €80,000 in gross revenue. With the projected sales, agency fees and expected Ad costs we would be at approximately €15.000 loss for the first year.
We have a few questions and would love to hear your thoughts:
1. What do you think about the 12-month contract? Would a 6-month period be more reasonable for the agency to prove themselves?
2. How do you feel about the fixed and variable fee structure + prices?
3. Does anyone have experience with Brandsom, or know someone who has?
4. Any other insights or suggestions for launching on Amazon DE are more than welcome!
Looking forward to your input—thanks in advance!
we are currently trying to better understand why our french website is converting way worse than our dutch website
We hired a French CRO agency to better understand, and the main issue seems to be with the copywriting. We hired a native speaker for translating our dutch store, but according to the agency some of the translations are still off.
We don’t have any native French speaker in our team at the moment, so it is hard to check the work delivered.
So my questions are:
1. how are you checking the work delivered by translators in a foreign language you don’t master?
2. What do you feel like is the best way to expand to a foreign country in terms of team structure?
a. Do you hire a remote translator / VA and make him / her in charge of the country as a country manager?
b. Do you hire a (in our case) French native in your home country (Netherlands)?
c. Do you hire someone in charge of all foreign expansion (germany, france, etc.) that does not master all the languages / cultures, and make them responsible for communicating with the translators for each country, researching the markets, and setting up the right strategy?
d. any other option
Planning on testing shipping from China for a couple of SKUs
I’d love to learn how / what service you are using to fulfill from China
You just change the name of the shipping service, write it as you have above
I would suggest looking into the paid model, we pay like £ 8 a month and it’s super straightforward
Free version has always been very complicated, I remember my old company waited for years and still doesn’t have it. And now that they’re pushing paid I doubt they’re even processing free applications tbh!
Are you talking about the free verification or the paid model? Because paying is super straightforward, you might just need to put your name in the account for a little while
When did you apply?
That should be v straight forward imo!