#growth-and-marketing

We've been using it for around a year now! Pretty straightforward, doesn't have tons of insight but it gets the job done and it's easy to use both on our side and the creator's

Good to hear. Do you have the open collaboration turned on and do you get much from it if so? Do you tend to use the targeted campaigns for cold outreach or creators you are already speaking with? On TikTok we had around 5% make a video after being added cold to a targeted campaign

We had turned it on, but our brand is quite niche so we received a lot of enquiries for creators that weren't relevant, so there's a lot of screening that goes through it! We're using it mainly to track and reward the creators we already have relationships with, but it is something I want to expand in the future to use more as a recruiting tool!

that's interesting thanks. I'll update with how we get on