#meta-ads

Very good CTR!

Our testing strategy is always using ad sets with a specific placement and looking out for early funnel KPIs (CTR, CPC) that are strong enough to be pushed into scaling campaigns.

If it is ABO, CBO doesnt matter, what matters most is that you have a fixed way to compare multiple ads and that is by picking 1 placement that the testing will take place and rule to shut the ad after a certain spent (20 EUR is what we use) to make sure you can compare them the same way.

We usually produce 50-100 ads pre brand per week, this allows us to test a lot and just try to scale what has the highest probability to give us the lowest CPA.

We have tested this several times, and always the same thing happens. The first days, the ASC is outperforming with a significant difference. However, that is just a lot of low hanging fruit, doing retargetting. In the end, manual is, for us, doing a better job reaching cold traffic and generating a sustainable long term ROAS

I've mostly stuck to ABO, did some testing on ASC+ but couldn't get it to perform as well. We are in healthcare though so have a lot of meta issues. They don't want us optimising for sales

I’m testing this right now in our account. ABO for testing and then moving winners to ASC scaling campaign. Only been running a week so too early to judge.

@Leonardo Caracas Definitely one you can help on! :)

Morning ☀️

Does anyone have a meta AM/any link with someone there that could help with an ad account?

Or know of any startup programme you can join? We are willing and wanting to spend the sort of budget that would get us a AM but it's a chicken & egg situation as we can't scale our budget without the support.

Any Dutch founders that also see their CPM's rise a lot the past months? Ours is up 40% YoY.

Question for people who sell internationally and run Meta ads…

Do you split out your scaling campaigns per country (EG: £2k a day for UK, £2k a day for USA, £2k a day for Australia etc) or, do you create one core campaign, group all of the countries in it and then have a £6k a day budget?

What would be a reasonable compensation for a Meta ad agency that primarily manages ads and produces basic, template-like static creatives?

We’re currently paying 10% of ad spend, which feels quite significant. I’m exploring ways to optimize our cost structure and considering bringing ad management in-house, alongside building a creative team focused on producing content (especially video).

Do you have any advice on streamlining the creative production process or insights on fair compensation structures for media buying agencies?

Is anyone working with a freelance creative for their meta ads? 🙏 Particually for stills. We have a good source of UGC from affiliates and influencers and a video editor who is not bad but I'd like to test a lot more stills and my photography/design skills are not up to scratch.

Ideally UK based so we can ship them some products to shoot.

Usually that is the trick

If you go on the facebook app on Shopify you need to disable data sharing if you already are doing via server side

Does anyone have any suggestions for deduping meta events? The Purchase event is firing twice (once from the server, once from the browser) and whilst meta says it is deduping it doesn't seem to be. I've removed any old scripts, cleaned up GTM, deleted old shopify apps or ones that may conflict but still no luck.

Update on the above ^^
@Sem - Sassy Saints connected us with his contact, and we managed to get the issue resolved in just 30 minutes!

We successfully obtained the relevant industry certificate and had an initial test advert approved last night. Today, we’ve managed to get a few more ads live as well. Previously, everything was either being rejected outright or taken down shortly after going live.

A big thank you to @Patrick Crowley and @Sem - Sassy Saints for their help! If you ever run into Meta-related issues, definitely reach out to Sem

He can help with a lot more though, anything META related (like IG & FB verification) but also things with TikTok, Google, etc.

He’s been a massive help for us, we also had a banned ad account that our META account managers couldn’t get fixed, I texted him, and within 15 minutes it was unbanned.

He can get it fixed today

I will connect you on Whatsapp

@Patrick Crowley I have a contact

@here 🚨Can anyone offer best practices around resolving a banned Meta Ads account?! 🚨

@Napala - Habitual & @George having real issues with their Meta Ads account. They’ve been operating for ~5 years and have spent £400k+ on Meta ads, planning to scale to £1M in 2025. Their ad account was recently banned and reinstated, but now no ads are getting approved, and it seems their personal profiles are also being flagged.

Interesting stat from the Triple whale article I shared into #tech-stack
• Of the ~$90m spent on ads, Meta owned the largest share of spend, with 68.77% of all dollars invested devoted to the platform.
Would that be typical for brands in here?

@Tom Reid Thanks!

Thanks so much, appreciate the insight!!

Testing is between 10-20% of our scaling budget. It fluctuates though. If the testing campaign is going well I’ll bump spend on it.