#meta-ads
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Hi All - does anyone know a great Performance Marketing freelancer? I need some support on paid TikTok and Meta and don't need a full time in house role at the moment. I'm thinking a few days a week retainer for 3 months.
Have you gotten sorted here? I’ve a few people I can reach out to
We tried automatic campaigns to harvest low hanging fruit keywords, but it performs so well that we are testing in BE if we can fully work with automatic campaigns. If that works out we will also do NL that way.
Also interesting; my kids of 14 and younger think meta is for boomers, so if Tiktok offers this feature I would step in right away.
I think it can work for sure. We also see it working in Bol. There we have automated campaigns that are outperforming our consultants (with a rate of €100/hr.)
<@U08HMSPPXFH> I think agencies will have their place but their model will change.
Ai will take out the junior and middle staff. The management will take a bigger pie. Time strapped founders will still need agencies to outsource the work for now I think
I think its a great way for Meta to take over more of the margin of every product sale.
We use Kendall in combination with Sellerboard to double check the netto margins per day for our Shopify store.
We are using Trackbee, we have tested mutiple solutinos (wetracked etc), and it outpeformed significantly
looks great, will set up a demo
yes sorry, they change their name, this give us way better event match rates
Do you mean @Leonardo Caracas ?
We use now, but would like to shift to other server side tracking because Stape is merging with EYK.
we use a post-purchase survey to get more data
This is highly subjective on how you setup ad rotation.
Generically speaking what happens is, if you don't spend enough in a day to have a good pace and rotate content even meta will turn off your ads after 14 days of no activity.
Bare in mind that if you have 50, 30 or 10 ads in an adset/campaign that share the same budget, usually meta will do the same thing, concentrate the budget in maximum 3 ads at a time. You dont see this budget getting well distributed amongst all ads. So in the end the trick is more to constantly upload more content but also have strict rules to shut ads off if they dont hit certain kpis.
In one of our brands we upload avg 100 ads per week in multiple campaigns, but every campaign has a rule to turn off the ads after 20 eur spent in case there are no conversions or roas bellow 2.
for companies where we see the attribution on meta side is not very accurate we use upstackfield. It significantly improves every event grade.
For attribution we use TW as a standard, learned to work and build a system around it.
What are everyone's thoughts on in-house vs. agency for meta?
We've tried two different agencies, the current one is doing a good job but I'm still finding we're not as much into the details as I'd like to be. We have an account manager who we deal with on a weekly basis, but we don't really talk directly to the team who is running the ads and making the creatives, we go through them which I find adds an unnecessary level of complexity?
Their fees are also about to increase, and when we take that into consideration it's basically the salary of a full time person, so I'm starting to wonder if we would be better off to hire a more generalist digital marketer who can look after that as well as emails, a bit of support for the website etc
We've been testing different strategies with different agencies in the past couple of months, and I think what has really transpired is that testing is important but if you flood the algorithm with too much without enough spend you won't really learn much. We're currently using Advantage+ rather than CBO, but personally I don't think I'd do more than one ad set per 100€
Temu's ad spend jumped 800x in Brazil last year - interesting how quickly they flood new markets before they even launch.
Would also assume that US Brands are spending a lot less here now?
Very good CTR!
Our testing strategy is always using ad sets with a specific placement and looking out for early funnel KPIs (CTR, CPC) that are strong enough to be pushed into scaling campaigns.
If it is ABO, CBO doesnt matter, what matters most is that you have a fixed way to compare multiple ads and that is by picking 1 placement that the testing will take place and rule to shut the ad after a certain spent (20 EUR is what we use) to make sure you can compare them the same way.
We usually produce 50-100 ads pre brand per week, this allows us to test a lot and just try to scale what has the highest probability to give us the lowest CPA.