Harry Zalk

#growth-and-marketing - May 11, 2025 at 09:31 PM

We’re doing some on TTS as part of an overall TTS strategy - we’re at the beginning of the journey though.

#tech-stack - April 28, 2025 at 09:23 AM

I’m going to do a piece with the Venice team on how we did it - I’ll leave that answer til then.

To <@U08HMSS5FSB> - the whole team use it and find it incredible helpful. I’m quite strict about who and what we train it on:
Market data
Commercial info (actuals)
Signed off BVIs etc - nothing draft as I don’t want to train it on things that are not approved.
Product training materials
Patent data
TM data etc.

I think if you are going to upload forecasts etc. then this needs to become a regular process - otherwise you’ll be asking questions and getting answers back based upon poor quality data.

#tech-stack - April 28, 2025 at 09:23 AM

I’m going to do a piece with the Venice team on how we did it - I’ll leave that answer til then.

To <@U08HMSS5FSB> - the whole team use it and find it incredible helpful. I’m quite strict about who and what we train it on:
Market data
Commercial info (actuals)
Signed off BVIs etc - nothing draft as I don’t want to train it on things that are not approved.
Product training materials
Patent data
TM data etc.

I think if you are going to upload forecasts etc. then this needs to become a regular process - otherwise you’ll be asking questions and getting answers back based upon poor quality data.

#tech-stack - April 24, 2025 at 08:22 PM

We have it as a separate GPT which we’ve trained up and is confidential (it doesn’t use our data to train the mothership)
It remembers all the info and only answers from the perspective of this brand.
It even named itself Theo after I asked it what its human name would be 🤪

#tech-stack - April 24, 2025 at 07:21 PM

On a separate note: is anyone using any good data aggregation tools (ecomm, owned social, social listening) with good AI enabled tools? I really want to see all our data in one place with smart AI customer segmentation and recommendations.

#tech-stack - April 24, 2025 at 07:19 PM

We've trained a GPT (on chatGPT) on every aspect of one of our brands and use it as a brand strategist. It's so helpful on everything from claims ladders, marketing copy, outreach templates, training new team members and soooooo much more.

#ask-the-community - March 17, 2025 at 07:52 AM

Hi All - I am in the process of building a start up FMCG brand in the dental space and am looking at team structures, for Marketplace management, Media Buying/PPC, and Creative (I'm sure more areas will follow)
The idea is to own as much of the process rather then relying upon external agencies.
I've been exploring off-shoring these roles and have some concerns about how to best manage an off-shore team and how to measure success.
Does anyone on here have any experience of this to share?

#introductions - February 25, 2025 at 07:59 AM

Hi All - great to be part of the Venice community.

I'm the CEO of Matrix Brands (www.matrixbrands.com) - we have a portfolio of Beauty, Health and Wellness brands including Arkive Headcare (www.arkiveheadcare.com) and Cowshed (www.cowshed.com).
We have a new brand in incubation which we're planning to launch later in 2025 - more details to follow.

We do £60m in revenue and have traditionally been wholesale first - we're growing and learning in the world of Ecomm, Social commerce and platforms. Our brands are distributed in the UK, EU, Aus, US and China.

We're based in Central London but I commute in from Barcelona most weeks where I live with my partner and 2 amazing children. I love to ski, play tennis, I'm learning Padel and I love all things food and wine.

I look forward to chatting with, and meeting all you at some point soon.