#growth-and-marketing

I have been fortunate enough to grow my own business and now manage a portoflio of over 11 companies, in agglomerate we manage way over 9 figures worth of revenue, but one of my main activities is to help other founders grow via mentorship and coaching. That’s why we started an accelerator in the first place.

But in every coaching call I do I come back to the same basics, thought it was worth sharing with the community since there was already a presentation made for it and they are all needle movers:

1. Get obsessed with customer feedback and what is being said there, if you have high reviews you will have product market fit. So go crazy on collecting reviews, NPS, post and pre purchase survey responses...
2. If you don't have enough room to advertise, you need to create space first. Optimise all other cost categories to have a scalable business driven by marketing
3. Spit out at least 25 creatives per week and build a content machine, you cannot scale without amazing content.
4. Communicate something new in your CRM channels minimum every 2 weeks (products, offers, bundles, vip benefits...)
5. Play heavily with pricing and merchandising, if you feel you are not doing this constantly you are doing it wrong. Happy to go deeper in the subject if people have questions. Here is also the full presentation:

https://we.tl/t-uqaBH8iWR0