#growth-and-marketing
Thread
I'm seeing a lot of Brands launch their own WhatsApp/newsletter communities -
My thoughts -
1. As a consumer I've only ever been in them to avail of Discounts
2. They're rarely actually communities - It's an audience, as its still one person announcing to many people (whereas community should be many-to-many)
3. I ultimately feel you'd be better off leaning into the communities that already exist around your products i.e. if you sell Surfboards, make content with / sponsor a Surf school.
Who here is planning on trying this? Would love to hear eveyone's thoughts!
p.s. If anyone would like my thoughts on community building more generally, please feel free to dm me 🙌
I'm struggling to find an example of a brand successfully building a town square - would love to see some examples though :)
It would be hard to make a successful town square on Whatsapp to make customers talk to each other - it would be impossible to follow as soon as you have more than a dozen interacting 😅 I'm also curious from a GDPR perspective, don't you see the whatsapp number of everyone who is part of your group?
I think you can hide that, which equally makes it all a bit faceless … really hard to execute regardless of what angle you take on it
Think I’m going to go deep on this over the weekend and find some examples
Both excellent examples - but equally neither were deliberately forced through?
Really interesting this! Yes there is def a difference between an audience and a real community. With a lot of barter deals with creators and influencers we also try to tab into these many micro communities (the comment sections of each creator profiles)
<@U092V3XA4Q6> How do you typically measure this output?
<@U08AT406ZD0> Love this - you’ve a very good product for it. I take it a lot of the communication is around children using your products as opposed to your brand specifically?
@Patrick Crowley for the mass barter deals we used a Filipino agency which kept track of the stats, but yes to be honest we still struggle to create one overview of all our (social) campaigns, except some excel sheets we have
<@U08AT406ZD0> sounds like a great way to keep engagement up - again do you track any customer metrics around this?