#growth-and-marketing
Thread
Patrick Crowley
July 22, 2025 at 08:57 AM
@here What do we think about Instagram starting to charge users in the EU for an ad-free experience?
Patrick Crowley
July 22, 2025 at 08:58 AM
I personally will just keep ads… will be interesting to see how it affects their user base
George
July 22, 2025 at 09:01 AM
It's a common model now so not surprised. I'd keep ads on mine though for inspiration
Does it say how much it is?
Patrick Crowley
July 22, 2025 at 09:11 AM
€7.99 - which seems expensive/misaligned when compared w Netflix & other subscriptions
Patrick Crowley
July 22, 2025 at 09:13 AM
George
July 22, 2025 at 09:32 AM
that's an interesting point, it will become harder and harder to reach those types of users