Tatiana Morand

#CJE3XC0H3-announcements - April 11, 2024 at 03:32 PM

@Raquel Gonzalez I LOVE when cats do that 😭 tooooo cute

#CJE3XC0H3-announcements - April 11, 2024 at 03:31 PM

here are my cats: Fitz (black and white, screaming menace, but also very cuddly) and Zelda (tabby, little princess, who likes to bite and slap my fingers while I'm gaming) 😻

#general - August 14, 2023 at 01:56 PM

Another creative writer here 🙋 not published but working very slowly on a novel. Not sure if this is helpful for others, but what helped me was transition out of writing as much as possible in my day job 🥴 I still work in marketing but now that it's more strategic and I'm not in a document writing all day long (the writing I do is now typically in the form of presentations, or at the most content outlines rather than full pieces) I've found it much easier to want to sit down and write in the evenings (though it is still difficult to make myself stay in front of a computer).

I've also found having a writing group extremely helpful —we meet biweekly and alternate who submits a piece to critique, and having a group who will chide me if I haven't gotten anything done in a while is very motivational 😂

#general - July 06, 2023 at 07:37 PM

has anyone ever used a service like https://belkins.io/ that finds / schedules leads for you? seems like a BDR outsourcing kind of service. one of our clients was looking into it and wondered if we had experience with them / another service like this.

#CJE3XC0H3-announcements - March 17, 2023 at 05:00 PM

@Eric Doty (Superpath) hahaha! Glad you approved. Have to make sure everyone knows we have some great talent here too 😄

#CJE3XC0H3-announcements - March 17, 2023 at 03:30 PM

@Jimmy Daly (Superpath) yes! the two most important food groups! 😂

#CJE3XC0H3-announcements - March 17, 2023 at 02:02 PM

And feel free to add me on LinkedIn or follow on Instagram if you like brunch and coffee 😂

#CJE3XC0H3-announcements - March 17, 2023 at 02:01 PM

Thanks for having me! I hope everyone enjoys my piece, and happy to answer any questions if anyone has anything else they're wondering 🫶

#local-toronto - March 17, 2023 at 01:22 PM

@Kiran Shahid sent you a DM!

#local-toronto - March 16, 2023 at 07:55 PM

Added you! and haha anyone else reading this thread who's in toronto is welcome to join too, just lmk

#local-toronto - March 16, 2023 at 07:48 PM

I'd be down! I'm also an admin of the content marketing leaders slack — not sure if you're in that one, but it's like 50% Toronto people and prepandemic we used to have meetups at various offices / have a donut bot that could set you up with people to go for coffee.... so there might be interest from the Toronto folks in that group as well if you were to suggest it! We've tried a couple of times to get people together but it's been harder over the winter for sure

#general - March 16, 2023 at 05:29 PM

Ok I guess I can ✨ kinda ✨ see why that would come up, but that is pretty random 😂

#general - March 16, 2023 at 05:28 PM

LOOOOOL

#general - March 16, 2023 at 05:07 PM

what did you search 👀

#general - March 03, 2023 at 03:43 PM

laurier also has a business program + coop so i'd recommend reaching out to them too

#general - March 03, 2023 at 03:42 PM

university of waterloo!! I'm an alum and they have a great coop program w lots of students who would be interested (they also have an english and business program, which is what i did, as well as a global business specialization, so students are likely to have some level of familiarity with marketing)

#general - February 27, 2023 at 03:18 PM

I'd also look at the reason this idea was placed in the backlog in the first place — has that reason changed? (ie, if it was a video idea that was placed in the backlog because you were waiting to hire a video creator, then it might be more feasible to reprioritize it. If it's a blog post idea that was placed in the backlog because you weren't sure it would be as relevant as a different blog post, then I might not bother putting it back to the top of the list.)

#general - February 27, 2023 at 03:18 PM

honestly, I'd treat it the same as any other content strategy exercise and prioritize based on quarterly goals / gaps in the current customer journey. do the ideas in your backlog help fill a need? if so, boost them back up to the calendar.

#general - February 21, 2023 at 04:03 PM

this is not content-related, but thought I'd check here anyway: do any agencies or other people who have a lot of external-facing meetings who use GSuite have issues with meetings or meeting cancellations not showing up on peoples' calendars who are using Microsoft? this keeps happening to our team, and we're not sure why / how to fix it 😕

it used to only be for meetings, but now it seems like some of our emails also aren't being properly delivered to clients (and we're not doing backlink outreach or anything like that, so it doesn't seem likely that it's a spam issue...)

#general - January 26, 2023 at 03:26 PM

I think it differs depending on your goals for the book / type of book tbh. for the one our founder did, he worked with Scribe to get it all set up then self-published it on Amazon / we did all the promotion ourselves.

meanwhile, in my personal life, I am working on a novel and have taken many university courses on the subject because I find it fun / want to get it published by a real publishing house one day 😂 I think that's a more complex topic than a lot of the business books that SaaS founders seem to be publishing

#general - January 26, 2023 at 03:12 PM

our founder wrote a book: https://www.howtosaas.com/post-acquisition-marketing if this is the kind of thing you were thinking?

or did you mean more of a novel or other "fun" type of book?

#CJE3XC0H3-announcements - January 24, 2023 at 03:20 PM

Also, I'm just curious: what are your top traffic sources on these pieces? I'm assuming that a lot of it esp for the salary report is social referral but wondering if organic / email plays a part in these as well

#CJE3XC0H3-announcements - January 24, 2023 at 03:19 PM

Thanks for sharing my thread! 😄 the most interesting thing that's come out of this is just how little hard data we appear to have about podcast engagement as an industry, haha

#general - November 07, 2022 at 02:43 PM

I think this is more suited to #content-collab

#general - October 27, 2022 at 01:49 PM

@Faizan oh that's an interesting use case! Did you find their questions were giving you good content ideas?

#general - October 26, 2022 at 07:02 PM

I've seen more and more websites using chatbots lately — if your company uses one, have you seen that it has a big impact on conversion rates / lead gen on your site? how do you track success metrics from it?

(this isn't for an article or anything, just my own personal curiosity)

#general - August 18, 2022 at 04:11 PM

Yeah, agreed re: tying EVERYTHING back to key metrics. that's something we really try to drill home in our strategy work (ie: if you're struggling with conversion rates at this part of the funnel, here's the kind of content you can create to try and fix that - then keep monitoring that conversion rate to see how it helps or doesn't help in the long run).

changing the overall industry narrative is harder though 😕 since as you said, at this point it almost feels like some individual companies recognize the value of content and others don't and it's hard to change that

#general - August 18, 2022 at 03:54 PM

I wonder if a lot of this has to do with the fact that many content marketers struggle to attribute revenue to their activities (as per your first point) in a way that's as clear as it is for paid media. It's harder to advocate for yourself when the systems aren't properly set up internally to measure your work... and because content is inherently more fluid in a lot of cases regardless, which I don't think there's a way to get away from.

However, taking a step back from that, I think it could also be because a lot of content marketers (based on what I've seen as a consultant) struggle to understand business metrics and the bottom-line impact their work does have — a lot of times I'm still seeing the content marketers we work with looking at content as a volume game (ie: publish X blog posts) as compared to a strategic initiative... so not only is it hard to measure the value, it's hard for them to even articulate why they're focusing their time on a specific initiative... leading to a lack of desire to set up the systems internally to measure it properly or figure out how it's impacting revenue, meaning that leadership doesn't take it seriously. It's a vicious cycle!

(I do have faith that the individual education point at least is something that's changing with groups like this and additional educational resources.)

Finally, I also wonder if this is because a lot of the time people who are drawn to content as opposed to other facets of marketing are more "creative" and were drawn to the writing / creating aspect of content as opposed to the business side of "this is how we can tie a campaign to revenue" (this isn't a diss because this is how I got into content initially too) meaning that there's often a lack of education or desire to educate yourself on those business metrics that can help you advocate for your own impact as well as content's impact more broadly (desire because it can be seen as "creativity can be limited by focusing solely on the metrics").

All of this is just speculation, though (and I hope this makes sense!) so I'll be very interested to see what other people have to say.

#general - June 14, 2022 at 06:46 PM

as someone who used to work with a lot of freelancers to get SEO content to rank, I think this model can only work if the freelancer is also the one who's preparing their own content brief and doing the research on what is needed to rank. the reason I say this is that as the person who was creating the content briefs, I feel like in a lot of ways the credit for getting something to rank was going to me as well considering I was sending very specific outlines — obviously they still wouldn't have ranked had the writing been poor, but without the effort put into doing the keyword research and SERP examination on my end, they definitely wouldn't have either. I personally wouldn't have been willing to pay extra for rankings because I was assuming it would rank based on all the work I put into it as well.

#CJE3XC0H3-announcements - June 10, 2022 at 03:29 PM

as someone who hated the numbers I personally like this a lot better! thanks for making this change 😄

my only other piece of feedback is maybe the people ops / career advice channels would also work better under #work than under #content? that just seems more intuitive to me

or maybe even starting those ones #career if you wanted to keep #work just for jobs?

#CJE3XC0H3-announcements - June 07, 2022 at 05:50 PM

I guess I just didn't see the need to group them, personally 😂 to me it just seems more crowded this way. however, seems like I may be in the minority based on the other reactions / comments in this thread so if that's the case I will move on haha

#CJE3XC0H3-announcements - June 07, 2022 at 05:12 PM

also I'm with @shayna hodkin — I hate the numbers 😂 I find it so hard to sift through them now especially since some of them have the same numbers

#CJE3XC0H3-announcements - June 07, 2022 at 04:57 PM

On a different moderation note, would it be possible to be a little more stringent about commenting on the posts that are asking for quotes and asking them to move them to the appropriate channel? It feels like a lot of people still don't know that there's a specific channel for that so they're still posting them in the other channels

#general - May 19, 2022 at 01:46 PM

I think this would fit better in <#C012AUSC85C|>

#general - March 11, 2022 at 06:17 PM

Oooo, this is interesting. Personally, I don't think this is the best way to reach the decision maker around freelancing. I know a lot of companies have an HR person do the original screen, so you might just be wasting both of your times if you try to introduce the idea of freelancing to them on that call.

Even if the hiring manager is the one doing the phone screening, they would probably have different questions that they'd ask for someone who is a freelancer vs. someone they'd want to bring in full time. If I was the hiring manager in this situation, I would be annoyed if someone accepted the interview only to then say they'd like to freelance, because my expectations going into the call would be very different. I wouldn't feel like it would be an effective use of my time to have had the call in the first place if the person I was talking to already knew going into the call that they weren't interested in the role I was actually interviewing for.

Instead, I would say no to the interview, but say something like "I would love to freelance for you, though, if that's something you're looking for! Let me know if you'd like to schedule a call to discuss that instead, or if there's someone else I should talk to." To me, that seems more respectful of the hiring manager's time as well as of your own since it allows them to prepare in advance for a slightly different conversation.

Looking forward to seeing if other people agree or disagree, though!

#CJE3XC0H3-announcements - March 11, 2022 at 05:42 PM

Strongly support the idea of putting the "asking for a quote on X topic" ONLY in one channel! it doesn't interest me but I see it allllll the time so would be nice to be able to just not join that particular channel.

In general, I do agree — having clearer guidelines can help get better answers. in my mind right now the "b2b content chat" is more general and the "content strategy questions" is more specific around strategy development, but I don't know if that's how it's really being used

#agency-life - February 24, 2022 at 03:44 PM

Exactly! Honestly I totally support this as an employee, and I think it's a great idea on your part for the support of your team.

#agency-life - February 24, 2022 at 03:34 PM

Obviously that isn't always possible (there are always busier and slower times for us overall, which I think is just due to the business model and the way our contracts work) but it's good that we were able to talk about it and do it at that point

#agency-life - February 24, 2022 at 03:33 PM

It slows down profit in the short term, but I think it makes a much better working environment in the long term to know that you're able to raise your hand as a team and say hey, we need to slow this down a little

#agency-life - February 24, 2022 at 03:32 PM

Nope. We just didn't do as much sales outreach + paused spend on LinkedIn and Google, then ramped it back up again once we were ready to take on more clients. I honestly think it was good because we were able to establish better processes in that time and people were able to work a reasonable amount rather than being overwhelmed like we had been in the past

#agency-life - February 24, 2022 at 02:32 PM

we're a very small team and most of us have worked together in the past so there's a lot of trust, which is I think why it's possible

#agency-life - February 24, 2022 at 02:31 PM

I work at a consulting firm so slightly different but we've done this in the past (our engagements are 3-4 months long rather than ongoing for the most part so that's why it's a little different) — we've pressed pause on sales in times that we know the team is going to be slammed

#general - February 22, 2022 at 10:08 PM

oh this is perfect, thanks!

#general - February 14, 2022 at 09:36 PM

Are there any studies that have found what a good visitor to lead conversion rate is for B2B SaaS sites? (like, very top of funnel leads, let's say someone who downloaded an eBook... not looking for metrics down the funnel)

#general - January 10, 2022 at 03:49 PM

Yes! Love this explanation. Thanks for putting this into words.

#general - January 10, 2022 at 02:50 PM

What does "community management" mean to you?

I'm asking because I feel like the concept of "creating a community around your brand" is something that I've seen a lot about recently (new buzzword?) but a lot of the open roles called "community manager" or the like on LinkedIn are solely related to organic social media management... which to me isn't the only component of it.

But at the same time I'm not sure if the idea of a branded community or forum (which is one of the things I associate with "community management") is super outdated in 2022 😂 so I'd love to hear what other people think too!

#general - January 07, 2022 at 02:21 PM

I work at a consulting firm where we put together marketing strategy for clients, and my main output is content strategy — in cases when clients have asked us for an example beforehand, we've created stripped-down decks that are examples of what we'd provide without any identifiable data or details about past clients.

So, similarly to what Erin said — I'd recommend creating a "generic version" of whatever output you intend to give them (whether that looks like a deck, a spreadsheet, whatever) so that you can share something without any identifiable details.

Additionally, social proof might be useful in this case — if you have any clients who are willing to do case studies or give you testimonials for your site, that can also help because the potential clients can then go check out that person's site as well if they had any questions about what an output might look like in the wild!

#general - December 03, 2021 at 10:19 PM

Yes, that makes sense! Thank you.

#general - December 03, 2021 at 05:31 PM

How important are Forrester Wave reports in the buyers' journey?

Context: I was doing some research for a client and a lot of people in that space have them listed on their site so it made me curious and I was wondering what this group thought about them! I personally have never even thought about them but maybe it's different in enterprise spaces / if you're selling to the C-Suite?

#freelance-gigs - November 23, 2021 at 09:08 PM

One of our clients in the identity verification space is looking for someone to create additional long-form content for them like eBooks. If you're interested, let me know! I don't have more details regarding how much work or anything like that but I can put you in touch with them if it's a space you're familiar with and you have some examples to share with me.