Christine Carlson

#intros - January 30, 2025 at 05:26 PM

Hi Superpath fans 👋, I'm Christine Carlson, a content marketer and strategist with 20 years in brand and content marketing leadership. Originally from the brand and account management world working with companies like Nestle, Sunkist, and Hallmark, I shifted to the K-12 edtech SaaS space to become a designer/creative director, content marketing director, and VP of integrated marketing.

I'm currently looking for a full-time role as Head of Content, but I'm also considering fractional CMO work and/or freelance content strategy projects, including:
✅ Comprehensive content strategies that are tied to revenue growth
✅ End-to-end content marketing program assessments
✅ Buyer journeys and mapping brand and content KPIs to prove ROI
✅ Operationalizing scalable team processes and workflows (including RACIs, SOPs) + incorporating AI
✅ Creative director and developer of brand vision, identity, and positioning, drafting design & copy guidelines (style, tone, etc.), and managing internal & freelance teams on brand execution
✅ Writing short and long-form content, video scripts, email nurture flows
✅ Optimizing websites for SEO and keyword strategies
✅ Thought partner in creating innovative campaign ideas
✅ Advising edtech companies on K-12 school district structures, buying committees, and persona targeting

Looking forward to participating in the discussions of this group & would love to connect on LinkedIn! https://www.linkedin.com/in/ccarlsondesigner/