Jody

#freelance-gigs - January 26, 2025 at 01:25 AM

Hello all. I have several responses to this post now. Plenty to look at now and will respond to everyone that has DM’d me so far. However, I won’t be reviewing any new DMs for this role after today. Thanks.

#freelance-gigs - September 24, 2024 at 07:23 PM

@Ryan Carruthers Happy to recommend Veronika Bryskiewicz. She has broad and deep experience in writing for nonprofits. vero@verocopy.co|vero@verocopy.co.

#freelance-gigs - September 24, 2024 at 07:17 PM

Hi @Evelina, happy to explore working with you. Been working and managing content teams, specifically in B2B SaaS, for 6+ years. Love to mentor great writers. Feel free to DM me.

#freelance-gigs - August 23, 2024 at 09:24 PM

Hi @Curtis Duggan from WordRaptor.​com I have a large network of copywriters from all over the world. Happy to share this if you can tell me what the compensation is.

#freelance-gigs - August 16, 2024 at 02:19 PM

Hi @Sankit, Sounds like a cool opportunity 🙂 Expanding a bit on @Arvind Kesh's comment, being transparent with pay means providing an approximate word count for the articles. This will help writers assess the opportunity within the context of their hourly rates.

#general - August 01, 2024 at 09:27 PM

Hi @Joanna Bowzer
I work in a B2B fintech company and freelance on the side for all kinds of tech companies. So, happy to share my thoughts as someone who hires freelancers. Happy to chat with you offline re: my own rates as a freelancer if you want. Just DM me.

1. how much would you pay per piece or per word for highly technical content (think: white papers for data scientists)? This depends on process. If using US writers, if I'm doing the research, interviews, etc. and handing all of that to a writer, I would expect to pay an experienced, vetted tech writer around $0.50/word (although I would work on a per-project basis). If the writer were picking up the research and interviews, that number would go up to $0.75/word or more depending on the technical depth of the topic. This assumes I'm working with the writer directly as opposed to through an agency, which I might reasonably expect to add some overhead to that.

2) how likely are you to outsource highly technical content versus less technical/TOFU content?
I have no problem outsourcing highly technical content to freelancers once I have looked at their portfolio and met with them personally. When I'm building a content team, I'm looking for content "partners" and treat the freelancers with whom I work like a part of my team, not simply a hired hand. While there's a bit of upfront investment in this approach, I have found that nurturing this type of a relationship with high quality freelance writers pays multiple dividends. The two that immediately come to mind is that they're more willing to invest themselves in learning about your product and tend to prioritize your work over other clients list when things get busy in their world.

I also use this approach and invest time in freelancers for less technical content. I vet them well and treat them like a junior writer who may evolve into a topnotch tech writer. The only difference here is that there's a limit to how much time I will invest, and if (after 2-3 pieces) they're not getting it, I'm not shy about parting ways.

3) are there any nuances to content marketing/content in your industry that always hamper your attempts to engage an agency or outsourced solution?
This isn't industry-specific. But for many companies aside from the question of cost, there's the question of control. How will the content team be managed? Will I have enough visibility and editorial control, etc. Of course, how much control (and thus, effort) a company wants to have varies significantly. But, those are common questions I have encountered.

I've also noticed that there is sometimes the tendency in the US to conflate freelancer expectations regarding compensation with the quality of their work. For example, someone I encountered recently suggested that writers in India are not as good as US writers. Nothing could be further from the truth. I suppose the comment was based on the idea that you get what you pay for. But I've worked with some great writers in India. Yes, they charge less, but their work is top-notch.

#general - July 30, 2024 at 05:50 PM

🙂

#general - July 30, 2024 at 04:23 PM

Wow, it's interesting that they've gotten to Series B w/o a content team. Given this, I assume any content they're creating then is with contractors. So, in a nutshell, here's my advice (strike off the list anything you've already done or already know),
1. Spend some time researching the company to understand their target audience (e.g. hospitals? individual healthcare providers? any specialties within those two categories?).
2. Dig into their website and socials to get a solid sense of how they're approaching content marketing. If you don't see much there, they may be using an ABM approach, which is typically much more targeted that the standards funnel-based content marketing approach and harder to get insight into).
3. If you have time, spend a bit of time on their competitors sight to see what they're doing well. My guess is that they're aware of it. And if they're not already doing it themselves, they might like some help in executing something similar.
4. Decide how you might be able to help them move the needle in their marketing. For example, look for areas they're weak on and for which you have skills to provide.
Cold pitching is all about finding something you can help them with and approach it with a servant mindset, meaning, don't tell them what they're doing wrong. Rather, focus on what you can help them do better.

Good luck 🙂

#general - July 30, 2024 at 01:58 PM

@Valentine Adegboyegun, How well funded is the company? Seed, Series A? Happy to give you some tips, but what I tell you might be different based on where they're at in their growth journey.