Morgan Short

#local-twin-cities - January 22, 2025 at 05:15 PM

Twin Cities family role calllllll!!!!! Hi everyone :)

#intros - September 18, 2024 at 04:37 PM

Woah! The Gretna Van Fleet fact is truly FUN

#content-collab - June 14, 2024 at 03:53 PM

Happy to answer this @Patrick! My quick and fast answers. If you'd like more depth just lmk!

I think all good content shares three common elements:
1. It's created for a specific audience
2. It adds value
3. There's something distinctly human (filled with personal stories, anecdotes, fresh perspectives)
AI is making things easier to scale and the result is the mass production of fluff. Unimaginative, copy-and-paste, snoozeville content. (If you don't co-pilot, not saying there aren't great ways to incorporate AI) So #3 is really going to help your content stand out.

On your second question I really go back to the goal of the piece and check whether the asset does what it intends to do. If there's no goal or objective, why are you making the content in the first place? That ties into your last question too. You don't want to underestimate the power of a rock solid brief. That really helps set the stage for what you are trying to do. Then you can weigh the result up against the brief.

I think we have a tendency to look at engagement, views, traffic, and other vanity metrics as markers of good / bad content. They certainly help tell a story but ultimately it's about whether the content did what it was intended to do and helped add value to the reader it was intended for.

For your third question...let's take a topic like "How to grow your followers on LinkedIn"

Bad content would be non-specific, how to tips, regurgitated from the search engines or AI and copy and pasted without perspective.

Good content might include something like actual evidence: i 10x'ed my linkedin followers in x months by doing these 5 things. personal anecdotes of what worked / what didn't work: here are the five strategies that worked for me. And some takeaways from that experiment.

#intros - May 06, 2024 at 07:10 PM

Congrats on the new role, Nik!

#intros - April 16, 2024 at 05:45 PM

Hi @Max Sundermeyer great to connect with someone local.

#intros - April 16, 2024 at 05:27 PM

Hi friends! Been a while since I introduced myself here so figured I'd do a quick reintroduction.

I'm Morgan, Director of Content & Web Strategy at Vendavo, a B2B SaaS company offering AI pricing, CPQ, and rebate management solutions to manufacturers and distributors. I'm also a podcaster, poet, and storyteller. I'm based in St. Paul, Minnesota.

I've been doing marketing for the last decade and content strategy is my bread and butter. I have experience managing content teams and lots of freelancers...writers, PR consultants, SEO firms, videographers to name a few. I've driven global content strategy, managed editorial calendars and production processes, and am currently training my team up on using AI to supplement the production process.

I'm really interested in connecting with other leaders, business owners, and creatives. I've been craving community. There's nothing better than connecting with other cool marketers and supporting each other. I'm on LinkedIn learning and sharing tips for creativity, content marketing, and podcasting. Let's connect! https://www.linkedin.com/in/morgan-short-9a101b82/

#intros - January 22, 2024 at 06:20 PM

Hi Rebecca! Love your word of the year. Mine is FREEDOM. ❤️

#content-collab - January 04, 2024 at 04:10 PM

Thanks for throwing your names in the hat. Excited to explore with you all.

#content-collab - January 03, 2024 at 03:40 PM

@Kate Kight I'll shoot you a message. :)

#content-collab - January 03, 2024 at 03:15 PM

I'm on the lookout for podcast guests for 2024. The production is underway and the first 5 episodes will launch in early February. I'll be recording every other Monday and am looking to round out my calendar for the year. I'm looking for creatives & artists of all kinds: writers, illustrators, designers, videographers, photographers, dancers, musicians, performance artists, creative directors, etc. to come be on the pod. You're especially the right fit if you've built a business around your craft. We talk about all things creativity: the creative process, artistic identities, overcoming self doubt, tackling imposter syndrome, marketing yourself, and the intersection between art / technology (especially AI). If this sounds like you or you know someone who might be the right fit, please reach out to me. 🙂

#general - December 19, 2023 at 06:30 PM

When I was at Optimizely one of my titles was "Content Marketing Manager - Product & Audience" interesting mix of content / product marketing. Mostly focused on customer stories, references and taking our content and repackaging it for specific industries.

#pets - December 19, 2023 at 06:15 PM

Hi all! House sitting for my parents so I brought Chip along to play with their border collie, Mumford. Happy Holidays!

#CJE3XC0H3-announcements - September 27, 2023 at 01:57 PM

@Jimmy Daly (Superpath) thank you so much!

#intros - September 27, 2023 at 01:43 PM

Hey all! 👋 Been a minute since I've been back in Superpath community. Figured I'd reintroduce myself!

I'm Morgan and I head up content at Vendavo, a price, quote, and rebate management software company. We sell into large B2B manufacturers and distributors. Before Vendavo I was at TTEC Digital and Optimizely. I have about a decade of content experience under my belt. So great to be in this awesome community!

Some unique things I can speak to:
-Comms, launch, & content strategy through acquisitions (I've been part of 5!)
-Building simplified messaging architectures
-Repackaging, remixing, refreshing content
-Doing a lot with a little...small content teams, small budgets, quick turn arounds

Please feel free to connect with me on LinkedIn as well: https://www.linkedin.com/in/morgan-short-9a101b82/

#CJE3XC0H3-announcements - September 18, 2023 at 02:44 PM

how do i get access to this channel? i paid for pro but am only seeing the free channels.