Max Sundermeyer

#local-twin-cities - January 23, 2025 at 08:16 PM

Hello hello! 👋

#general - October 01, 2024 at 07:53 PM

It's a bit of a different direction, but I appreciate Trello's approach to this. Rather than a landing page, it's a dropdown menu where you can select the type of resource you wish to explore.

#general - May 01, 2024 at 05:14 PM

@Alyson - Yes! We have an opportunity to create a lot of content around how our customers can think about modernizing after school programming, with the behavior goal that they should always be thinking this way.

And @Sara Gates brings up a great point about finding where this audience is and what they respond to. Prior to our launch in February, we researched thousands of school districts. The benefit of a niche audience is that you can really dig into where they are and how to reach them without a ton of investment. Once we had a list we felt really good about, we felt really good about contacts, location, email, etc. we knew we had a good foundation. Finally, we've learned our audience responds well to email, so that is our outbound bread and butter.

#general - May 01, 2024 at 03:46 PM

I'm not sure that helps 😅, but I live in the niche audience world.

#general - May 01, 2024 at 03:46 PM

We have a relatively niche audience for our software platform (although we're expanding that niche). Since we're not in the volume business, we need highly qualified leads to close. Our content strategy reflects this by leading sales-driven and low-funnel content about challenges our software can solve and how they should think about our industry (before- and after-school child care programming)

#intros - April 16, 2024 at 05:35 PM

Welcome, Morgan! Fellow St. Paulite here 👋

#general - January 08, 2024 at 03:08 PM

Hello everyone! I'm curious about what individual work-related goals people are setting this year. Learning new platforms? Building new skills? Or any specific writing-focused goals? I'm going through the practice currently, and I wanted to ask. Thank you!

#general - November 30, 2023 at 05:01 PM

Thank you, all.

#general - November 29, 2023 at 06:38 PM

Good clarifying question. The idea would be customer-facing to streamline information gathering.

#general - November 29, 2023 at 05:24 PM

Does anyone have experience or examples using forms for case studies? We're starting a new process with our new brand and website launch, and I'm wondering if a well-built form can help scale the process as our requests grow. Thanks!

#CJE3XC0H3-announcements - June 09, 2023 at 03:59 PM

What about a "Superpath Blue" feature? I'm kidding 🙂. Thank you for opening this up, Jimmy. As @Jason Mountford mentions, I think after a little more soul searching as to what you want the future of Superpath to be, know that we'll trust your decision/direction.

#intros - March 27, 2023 at 06:47 PM

Hello from St. Paul (Roseville, technically) @Morgan Short! Nice to meet some fellow Minnesotans @Alaura Weaver!

#intros - January 24, 2023 at 04:10 PM

Hello from Minneapolis! 👋 🥶

I'm a Content Marketing Manager for a B2B SaaS serving the child care and community education industries. Been in this world for 3+ years, and my previous life was on the agency side in various writing, editing, and in-house marketing roles.

I'm looking forward to connecting and idea sharing with you all.

See you on LinkedIn. Excited to be here!