Ryan Baum

#local-philly - January 31, 2025 at 03:13 PM

"Also sent to channel" is sending me lmao

#local-philly - January 31, 2025 at 02:50 PM

@Sean Blanda TL;DR Washington has to change it's name AGAIN now

#local-nyc - January 30, 2025 at 12:40 AM

See you there! It'll be fun :)

#local-nyc - January 28, 2025 at 12:02 AM

I host a monthly-ish marketing meetup in the city with Natalie from Navattic and our next one is Feb. 12 — come through!

Feel free to bring a marketing friend/coworker as well, just RSVP with the correct headcount please 🙏

#local-philly - January 27, 2025 at 11:57 PM

Luckily the Eagles team had their own tire irons 😇 go birds (please beat the chiefs @Sean Blanda I'm exhausted by them)

#local-philly - January 22, 2025 at 09:49 PM

> That would be a nicer than average outcome
Only because this is the internet and @Sean Blanda can't get to Jimmy with his tire iron

#local-philly - January 22, 2025 at 06:44 PM

If it’s commanders vs birds it’s go birds all day

#local-philly - January 22, 2025 at 06:44 PM

Jimmy said let’s keep this ON. TOPIC.

#local-philly - January 22, 2025 at 03:09 PM

@Eric Doty (Superpath) How are you a Lions fan in Vancouver... that's even more tragic than a regular Lions fan from Michigan

#local-philly - January 22, 2025 at 03:07 PM

Next Superpath Philly meetup at the old Eagles stadium jail

#local-philly - January 22, 2025 at 03:07 PM

I'm sliding into the Philly channel too because it's so close and I want to come more

#local-nyc - January 22, 2025 at 03:06 PM

Oh we're SO back

#CJE3XC0H3-announcements - November 08, 2024 at 07:07 PM

This is the kinda magic I’m talking about

#CJE3XC0H3-announcements - November 08, 2024 at 07:05 PM

Convenience link for any burgeoning fans 📣 https://www.linkedin.com/in/mlowe08

#CJE3XC0H3-announcements - November 08, 2024 at 07:02 PM

@Michael Lowe is one of the smartest content marketers I follow on LinkedIn and it drives me bonkers that the posts don’t do bigger numbers. Make their loss your gain ;) I save at least every other post he shares.

#CJE3XC0H3-announcements - October 21, 2024 at 07:53 PM

Smart man... but what about our entertainment??

#CJE3XC0H3-announcements - October 21, 2024 at 07:52 PM

"My internet friends are on my side, actually!"

#CJE3XC0H3-announcements - October 21, 2024 at 07:51 PM

@Eric Doty (Superpath) late to the party but pls tell me you showed her this meme/thread

#CJE3XC0H3-announcements - July 25, 2024 at 05:36 AM

Whoever started the apple emoji train: You're a brat and a legend

#CJE3XC0H3-announcements - June 26, 2024 at 09:57 PM

Lmao at that hook

NP next week? 👀 @Eric Doty (Superpath)

#promo - May 20, 2024 at 01:54 PM

<http://www.pages.annabyang.com/both-sides-draft%7CContent leader <> freelancer webinar is today>!! So excited and we'll be answering questions, which you can submit when you register and on the live webinar. See you there??

#CJE3XC0H3-announcements - May 18, 2024 at 09:29 PM

> I take any and all emoji reactions as raucous laughter
@Eric Doty (Superpath) outing himself as the real dad

#promo - May 17, 2024 at 04:45 PM

I'm doing a webinar Monday with @Anna Burgess Yang, based on our success working together at Gorgias. We're going to cover the freelancer/content team relationship dynamic from both sides, and we have a LOT of thoughts.

Here's the link if you want to join us! I also shared some initial thoughts in <#CTF6SG2GP|> and will be dripping them out on my LinkedIn over the next week.

#CJE3XC0H3-announcements - May 15, 2024 at 05:22 PM

@Eric Doty (Superpath) Wooooo! Thank you for sharing 🙏

@Anna Burgess Yang and I have basically done this session multiple times in our DMs already, over the past few years. Excited to share our thinking and get the community feedback loop rolling 🎡

See y’all there??

#CJE3XC0H3-announcements - April 12, 2024 at 05:35 PM

@Rikin Shah We've got some stuff cooking that you're going to love 😎

#CJE3XC0H3-announcements - April 12, 2024 at 04:11 PM

@Sean Blanda understands scarcity drives demand
🫸🫷

#CJE3XC0H3-announcements - April 11, 2024 at 11:44 PM

Big thank you to the AudiencePlus team for providing this comp ticket AND the creative freedom to figure out how to give it away 🙏

I know the world I'm describing above can feel like a bit of a stretch for now, but idk! It's fun for me to daydream about all the positive changes that could come from those changes vs… what we’re working with right now 🥲 Hopefully more companies with AudiencePlus’ vision will pop up to keep building toward that future.

ALSO, if you don’t like to be on video, text posts are totally fine! Just thought recording a quick video would be faster and more fun. DM with any questions and feel free to interpret however you want — not meant to be that serious 😌 maybe worth updating @Eric Doty (Superpath) since I didn’t make that clear enough.

————

In terms of goldenhour, you can get more info here: goldenhour.net

I am genuinely stoked to hang with so many homies from our distributed content community (many for the first time, in person!) To me, goldenhour is special because it's 100% focused on what we need as content marketers. That means more value for us, with none of the dusty conference vibes

(If you have ever been to a Javits Center conference... I'm attaching one pic of the William Vale that will prove my point completely.)

#promo - March 21, 2024 at 06:09 PM

I have seen the whole course and it's the best I've seen on this topic. Make your VP pay for it from the marketing or content budget — this will make their lives easier in addition to yours. I WISH I had this coming into my first time leading a content team.

#CJE3XC0H3-announcements - March 19, 2024 at 09:55 PM

@Lashay Lewis @Parthi Loganathan and George/Minuttia in one announcement?? Too much heat 🔥

#CJE3XC0H3-announcements - March 12, 2024 at 06:01 PM

@Bridget Poetker career advice is the best career advice!! Can’t wait to listen

#job-listings - March 11, 2024 at 07:31 PM

#CJE3XC0H3-announcements - January 04, 2024 at 11:17 PM

@Jimmy Daly (Superpath) need more Jimmy Originals ™ the only B2B blog appointment viewing I’ve ever personally experienced

@Eric Doty (Superpath) Really enjoying getting Superpath comms in your tone of voice haha

#CJE3XC0H3-announcements - December 22, 2023 at 05:37 PM

Thanks for another fantastic year, @Jimmy Daly (Superpath)!! Now log off and spend time with your fam 💕

#CJE3XC0H3-announcements - December 18, 2023 at 04:48 PM

I still can't believe this lineup, so excited to watch. See you all there!

#general - December 18, 2023 at 04:24 PM

This is happening at the top of the hour, so make sure you get your donation in to support @Devin Bramhall's cancer treatment

These are some of the top marketers working today, all on one call, for only a $15 donation. And it's all recorded. You don't want to miss it!!

https://jayacunzo.com/devin

#CJE3XC0H3-announcements - December 13, 2023 at 08:36 PM

You also missed
> beep boop just got back from hitting the slopes

#CJE3XC0H3-announcements - December 13, 2023 at 08:36 PM

LMAO I definitely could help train JimmyGPT, the mannerisms are all there as well

#CJE3XC0H3-announcements - December 13, 2023 at 08:22 PM

Congrats @Jimmy Daly (Superpath)!!! So excited for you

@Eric Doty (Superpath) let’s start a content automation channel when he logs off

#general - December 06, 2023 at 07:10 PM

Not sure if this was already posted, but truly have never seen a more "no-brainer" event signup in my life...

Insights from 7 top marketing minds, all for a $15 donation to cancer treatments for one of our own, @Devin Bramhall.

In a landscape of people telling us how to 𝗱𝗼 𝗺𝗼𝗿𝗲 with content, Devin was the first person I remember who unapologetically argued that we 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝗱 𝗺𝗼𝗿𝗲 as content professionals. Super important for me (and many others).

Event info from @Jay Acunzo:

December 18 -> Donate what you can (recording available)

📚 @Jay Acunzo on storytelling
💰 Sarah Stockdale on conversion copywriting
🧠 @Brendan Hufford on content IP
🕸️ @John Bonini on content brands
⚡️ @Margaret Kelsey on brand strategy
📧 Michael Barber on email marketing
and more experts are on the way... 👀

This is basically a list of the topics I'm most bullish on for the next 5 years, so be there or be square...

P.S. If you donate $100 or more, DM me the screenshot and your most burning question, and I'll respond with my full thoughts. $200+, and we'll do it on a 30-minute call.

I'm an open book, and I come with receipts (live examples, resources, exercises, etc. — ask anyone who knows me; I'm a digital hoarder). I'll even bug my smart friends if I feel like I'm missing something 😌

#general - December 01, 2023 at 07:21 PM

Also if they’re like sales people I have met, they won’t care about a study. They will only care when you impact their pipeline.

What is the current conversion rate when they hit people immediately? And what assets are people downloading?

Assuming you want to get more intent from them before reaching out (and not just take time to qualify), I would try:
• Setting up a solid, value-based welcome sequence. @Benyamin Elias and his team at ActiveCampaign made a great guide back in the day that makes it way less overwhelming. Focus on moving them one stage of awareness down (depending on what they downloaded) and if you can make a few variation flows to align with what they downloaded, that’s a bonus.
• Make sure a few of those sequence emails go to relevant solution aware posts that set your problem up as a solution and include demo forms in prominent spots. Track and report people converting there and hand raising from these “offramps.”
• End the sequence with a direct pitch to get a demo, reinforcing some of the value they might want to see. If they click to book but don’t fill out the form, send those leads to sales separately.
• If they make it through the sequence and don’t book, you probably won’t be able to hold sales off at that point, but still they might have interacted with some emails that could give the BDR more hints on how to follow up. Could also reenroll in another sequence to try again from a different angle.
Honestly this is the main problem with gating higher-funnel assets. They probably aren’t ready to buy, and you would be better off getting them to sign up for the newsletter.

But sales just sees a new lead and never considers that “they ignore the pitch emails and we get them later” is actually not worst case scenario.

#general - December 01, 2023 at 07:05 PM

I always tried to position it more in terms of their close rate: “If you hit them right away, we haven’t piqued their interest/demand. The likelihood of them being interested is low. But if you wait a bit and they have time to read and even explore the site, we’ve provided value and showcased the value of our product.”

Not that it worked 😂 but maybe something to try

#CJE3XC0H3-announcements - November 21, 2023 at 05:00 PM

@Nigel S exactly!!! Two legends. I can’t wait to listen 🍿

#CJE3XC0H3-announcements - November 08, 2023 at 09:13 PM

@Ronnie Higgins 🤝 @(Old Profile) Greg Ciotti I’d honestly PPV this conversation, y’all should definitely chat if you have time

#CJE3XC0H3-announcements - November 07, 2023 at 02:58 PM

What a get for the podcast!! I remember when I showed up at Gorgias, I told @Tommy Walker, “I want to carve out the first content niche at the intersection of ecomm and CX, really high signal”

He said something like, “First? Too late, look up @(Old Profile) Greg Ciotti’s work at Help Scout” 🙃

I’m proud of what we built, but he was definitely the blueprint

#CJE3XC0H3-announcements - October 20, 2023 at 08:25 PM

@Jimmy Daly (Superpath) Reading too fast and I thought the quote about “changing the coffee filter in the break room” was from Aaron, which tracks. And then I remembered he works from home 😅

Join me in my crusade to get him to join Superpath

#promo - August 09, 2023 at 05:22 PM

This has happened with the other new channels, the UI catches up with the bot eventually 🙂

#CJE3XC0H3-announcements - July 14, 2023 at 06:18 PM

Thank you @Jimmy Daly (Superpath) for handling this with grace and transparency, while doing what is needed to make sure this community continues to thrive!

#CJE3XC0H3-announcements - June 09, 2023 at 05:54 PM

@Jimmy Daly (Superpath) agree. As much as I love superpath, I think I’d simply forget to check it if it wasn’t on Slack…

#CJE3XC0H3-announcements - June 09, 2023 at 04:40 PM

@Eric Doty (Superpath) makes a great point that I missed, thanks for the transparency @Jimmy Daly (Superpath)!

#CJE3XC0H3-announcements - June 09, 2023 at 04:27 PM

I do think enough people would pay if the value was there and the positioning was right... I'm grandfathered into Exit Five which is a paid B2B marketing community and I get way more value out of free Superpath. They have a lot of paying members.