Jordy Fujiwara's Profile
Jordy Fujiwara
Recent Messages
#local-toronto - March 17, 2023 at 02:44 AM
Toronto here! Link me upppp
#freelance-gigs - July 25, 2022 at 08:01 PM
lol hello slackbot
#freelance-gigs - July 25, 2022 at 08:00 PM
Flat fee of $3,000 to $5,000 feels about right.
"Messaging framework" is kinda vague, but that's super strategic in a niche topic area. CC can be as intense as you think it should be... and populating one of those to make life super simple for the copywriter can be a ton of work.
Is the guide "all-encompassing" or "a short guide?" A little confused there.
But ultimately $5K is some fractional amt of the copywriter's salary, with the ask to supercharge em. So that feels fair to me!
#intros - June 17, 2022 at 12:30 AM
Nice! Be sure to check out the freshly baked #local-toronto channel ๐
#general - June 15, 2022 at 06:03 PM
Thanks for the ping Jimmy! Hey @Mrignayni Pandey! You can check out the web3 stuff I'm tinkering with at
Send me a DM if you wanna chat further ๐
#local-toronto - June 11, 2022 at 03:59 PM
Awesome! I've been here since 2013, so coming up on a decade ๐ฎ
#local-toronto - June 09, 2022 at 08:59 PM
Heya @Francoise Makanda! Freelancer marketing writer here, also in TO (technically East York these days). How long have you been in the city?
#general - April 25, 2022 at 07:05 PM
I dunno if a retainer is the right structure for this (are you getting paid whether or not the article is written?)
Anyway, here's some language that I adapted from a Bonsai contract (feel free to explore bonsai yourself! could be helpful - )
> The Client is hiring the Content Consultant to do the following: provide written
> content, including but not limited to: marketing emails, blog posts, articles, whitepaper
> content, landing page copy. Scope of work may also include content strategy or ideation.
You can edit the bit after "do the following" to describe the number and general specifications of the article.
Also, I Am Not A Lawyer, and this is not legal advice ๐
#general - April 08, 2022 at 08:15 PM
@Megan de Graaf I dunno if we're at the point yet where we see traditional companies doing web3 well (as companies are centralized by nature). One exception is Splinterlands, but they're in the process of becoming a DAO.
My fav web3 game is called Rising Star, and it's a small team of hobbyists (not sure if they're incorporated or what). I wrote about why it's so cool here:
TL;DR: it supports indie musicians, it doesn't focus on GROWTH AT ALL COSTS, it's an amazing web3 case study
#general - March 29, 2022 at 11:04 PM
oh it's well beyond that, i think it prolly hits 10k like every few weeks. Older messages = RIP
#intros - March 29, 2022 at 04:15 AM
I feel like I need to know about the new hot topics in trucking. ๐
#general - March 26, 2022 at 02:39 PM
@Elias Christeas A few people kindly reached out and shared some pricing, yes!
#general - March 25, 2022 at 03:07 PM
Hey Content Agency folks!
I've a client who's wondering about up to date pricing for assets and whatnot. ("What's an eBook cost?")
Obviously, the answer is "it depends" ...but I'm wondering if anyone would be willing to share a high level rate sheet for their creatives
I remember what the creative team charged back when I was in agency circa 2017... but dunno if things have changed in the past 5.
If I have a good sense of this I can help guide them towards a better understanding of how to price a thing like an eBook
Let me know! DMs open :)
#general - March 24, 2022 at 10:28 PM
Weird thing is with all the hype: relaxed versions of a "metaverse" already exist, and have existed for some time. Forget the VR stuff (totally...not...necessary) and just take an online community that either meets virtually or shares a visual-digital space (e.g. any popular MMORPG).
These places are the most likely use cases for people trading digital/virtual goods and services. The fully immersive-let's-see-if-we-can-really-recreate-the-Matrix stuff is just such bizarro overkill IMO, and it's quickly stigmatizing the space.
I'd wager a 10 year timeline is a good one for seeing major leaps in what's mainstream in this space, vis a vis "immersive" VR AR things.
I'll bet 2-3 years for web3 stuff to really start banging down doors. Many eyes are on the Ethereum "Merge" right now ๐
#intros - March 24, 2022 at 09:23 PM
Hey! We just did a web3 AMA today actually ๐ Welcome aboard
#general - March 24, 2022 at 08:18 PM
> megaton of useless hype though.
e.g. Can all the metaverse stuff just... chill? So far most of the yammer in high visibility places makes it look like nothing but Second Life, 2020s edition ๐
#general - March 24, 2022 at 08:16 PM
Hindsight is 20/20! The obvious use cases for social are clear now. Back as "early" as 2015, (and even today) some folks just don't grok social.
> no real uptake yet
> exploding in the last 10 years.
^ these seem at odds ๐
I agree that there is a megaton of useless hype though.
And things are still super technical and the learning curve is nuts. So the adopt curve will be wacky.
Hence: keep an eye on it.
#general - March 24, 2022 at 06:21 PM
> havenโt seen web3 content in b2b yet
Me neitherโI think we're still a few beats away from that. Adoption of web3 is still a nichey, risky thing.
I'm willing to bet there's a bunch of backchannel / private presentation content though!
The kind of b2b sales funnel we see in the web2 world mighn't have a web3 counterpart.
Or it'll still be a web2 funnel, will some web3 functions placed where they make sense.
Hard to predict, exciting to watch!
#general - March 24, 2022 at 06:09 PM
@Jonny Barragan ๐ credit where credit is due, @Ross Simmonds busted it out on his AMA and it does work a lot better than typing lol.\
#general - March 24, 2022 at 06:07 PM
@John Blust This article should be a sufficient entry to the rabbithole!
TL;DR
The STEEM chain started around 2016. Focused on blogging, some gaming maybe. Billionaire buys in around 2020. Community is wary... then new owner starts making moves to corral a community fund worth ~9M USD. Community successfully hard forks into HIVE (STEEM clone).
Today, activity on HIVE far outshines that on STEEM.
#general - March 24, 2022 at 06:05 PM
@Jonny Barragan awesome! I'll add it to the pile haha
#general - March 24, 2022 at 06:02 PM
Thanks for hosting Jimmy! Time flies when you're AMAing hahah
My web2 eLearning platform:
LinkedIn:
My Twitter will likely start getting more web3-y:
And if you want to see stuff I've written ON a web3 platform (not necessarily about web3):
This post is about decentralized education tho! ~
#general - March 24, 2022 at 05:59 PM
Re: ripple ~
#general - March 24, 2022 at 05:58 PM
@haley bryant
Some have formed specialized communities to help understand it more! Check out the JUMP community
Others (myself included) have started getting involved with DAOs (Decentralized Autonomous Orgs).
Some are taking their content creation skills and are blogging on web3 enabled social platforms and capturing value in the form of crypto.
Some larger web3 or web3-adjecent orgs are hiring content marketers! Yesterday the head of content strategy for Ripple joined Superpath ๐ ๐ @Kelly Browning
web3 venturesโfrom the big and serious to the wild and goofyโwant and need content. Some can pay for it! Some will pay you...in crypto. Some will just promise community love. Others are scams ๐ It's a wild world
#general - March 24, 2022 at 05:53 PM
Finance needs to keep on top of it.
Healthcare can probably sit back for a little while.
Gaming NEEDS to understand it, it stands to overhaul that space.
Software development NEEDS to understand it (devs are getting scooped up for one!)
#general - March 24, 2022 at 05:52 PM
Depending on the business though, the answer could be "you can safely ignore it"
others could be: "yup this changes everything"
#general - March 24, 2022 at 05:51 PM
@Jimmy Daly (Superpath) + @Patrick I think the most general advice would be: Keep eyes on it.
I have a strong sense that we're in that nascent stage before some serious paradigm shifts start cascading. It feels like web2 stuff circa 2010.
In 2010, you can imagine a decision maker asking "what's our social media strategy" and the same "why would we even have one?" (And some still say this today, and there are legit reasons not to still!)
I say keep eyes on it because what web3 represents is a natural and somewhat unstoppable (at least near term) evolution of how the digital world even works.
If you use the Internet and computers for stuff, and it brings value to your business, you're better off at minimum being aware of web3 than being blindsided by it.
#general - March 24, 2022 at 05:47 PM
@Jonny Barragan ^
#general - March 24, 2022 at 05:47 PM
Firstly, check out JUMP - it's new and fast growing community especially for web2 marketers looking to explore the space.
More direct to the question: if web3 really wants to be a thing (and lots of people want it to be), it's gonna to need to communicate. Websites will need clear messaging. UX/UI is paramount because the technical navigation is something fierce. Whitepapers need to be authored. Projects need to be marketed.
So it's all still content. Web3 won't kill content. The opposite: it elevates content from this slightly vague thing that means words/comms/pictures/tweets/posts to all that plus a way to tokenize it, put real value on it, trade it as a digital object, etc.
Demand is gaining strength. Supply is "low" because a lot of content creators/marketers don't know the first thing about web3.
Ethereum is supposed to make a historic change to its core operability over the next 18-24 months that, will (in theory) exponentially boost the influx of various web3 projects. Like any startup, 99% will fail, no doubt. But they'll all be competing and savvy content marketers will be able to find ways to deliver value!
#general - March 24, 2022 at 05:42 PM
< more direct link for JUMP. You're welcome!
#general - March 24, 2022 at 05:40 PM
@Jonny Barragan < forgetting to tag people! AMA faux pas!
#general - March 24, 2022 at 05:40 PM
@John Blust ^
#general - March 24, 2022 at 05:40 PM
@John Blust < forgetting to tag people! AMA faux pas!
#general - March 24, 2022 at 05:40 PM
@Priyam Maheshwari < forgetting to tag people! AMA faux pas!
#general - March 24, 2022 at 05:39 PM
@Adam Rogers I think it depends on how they do it.
They meet resistance if the approach comes from a place of FOMO or hype. Mostly because the community they'll likely attract are the so-called "degens" that are s host of characters that are simply looking to gamble, troll, and prey on the wild west nature of the space.
But if a company takes the time to author a good whitepaper, think through their tokenomics (if applicable), have a plan, a strategy, etc... it's not hard to find extremely talented and passionate technologists, creatives and supporters. And they'll rally around a project!
#general - March 24, 2022 at 05:36 PM
Okay @Renga Padmanabhan, great question.
Discord is the platform of choice for things web3 these days. The term you'll wanna search for generally is "DAO" which stands for Decentralized Autonomous Organization.
These are groups of people that are essentially web3 communities, and any of them that are serious will need communication expertise.
I'm affiliated with [Rally.io]( which is forming a DAO around decentralized education, starting w/ web3 education.
There's JUMP, which you can read about here:
The TILT is a leading org that's listed on
#general - March 24, 2022 at 05:31 PM
oh man this is a tough nut to crack. Did my best!
#general - March 24, 2022 at 05:24 PM
I have so many recos! I'll come back to this question in a moment ๐
#general - March 24, 2022 at 05:23 PM
I believe: yes.
One such case is in the DeFi world (decentralized finance). Digital currencies that are no encumbered by politics and process have saved the financial lives of many in developing countries. Places with insane hyperinflation have turned to cryptocurrencies for stability and a way to save value.
The high level use case: slowly helping tackle inequality between the developed and developing parts of the world. There are people in the Philippines that play crypto games full time because it's a legit income supplement.
There are other use cases in Gaming that I love, and while gaming isn't the solution to the world's bigger issues, it's a massive industry and web3 stuff is DEEPLY sunk in there. If nothing else, gaming will drive web3 adopting IMO
#general - March 24, 2022 at 05:20 PM
Solid questions! Switching to text coz of background noise.
> How is this different from open-source software?
Open source software is not necessarily distributed or decentralized. It lives on servers that can trace back to AWS or Azure etc. This isn't to say this is antithetical to the idea of web3, or better, or worse. Indeed, the core code that runs blockchains and smart contracts are open source by necessity. So open source is a foundation on which web3 applications run
> How is web3 โopenโ if people own parts of it?
With blockchain, people don't own parts of it. Certain people (nodes) host ALL of it, and they all keep an identical copy so that no one of them has control (destroy one node, the rest persist). Keeping the copies the same and unalterable is NOt the blockchain ,that's the job of the consensus mechanisms like proof of work (the enivornment killer, mining) or proof of stake (the newer stuff that doesn't drain โก )
> How does the ownership aspect stop big conglomerates from just owning large swaths of web3 like they already do
This is a continues challenge. Right now, it's not clear. "Whales" as we say can pop into ecosystems as wrest control over micro-markets.
However, there's the idea of the hard fork. Say a community is trucking along happily in their web3 zone and MEGACORP arrives and buys everything. The community leaders could decide to hard fork-- create two copies of the chain, leave MEGACORP with one, and continue on in the other. If the value was in the community, the old chain will theoretically wither.
This scenario has already happened once that i know of! It was a fascinating use case of the hard fork. LMK if you want more info on it!
#general - March 24, 2022 at 05:13 PM
TL;DR - web3 education is a huge challenge and opportunity because it's super technical right now, and you need huge attention to detail and curiosity and tech savvy to navigate.
#general - March 24, 2022 at 05:13 PM
Great question! Partial answer here:
I cut it short coz Loom limits + my partner was getting a phone call lol
#general - March 24, 2022 at 05:06 PM
#general - March 24, 2022 at 05:01 PM
Hey everyone! Here's my short intro via Loom ๐ ~
#general - March 24, 2022 at 02:32 PM
Hello everyone! We'll be talking Web3 basics via AMA in about 2h30m right here in #general.
Over in <#C016ENU9KNU|> we've dropped some resources to ponder. Here's a recap of the quick ones:
๐งต Short Twitter thread on why web3 matters:
๐ Short article called "you already get web3. no, really":
๐ก Near real-time compilation of the BAD stuff that happens all the time with web3 (it ain't all ๐ and ๐) :
Talk soon!
#intros - March 21, 2022 at 11:02 PM
Heya! Just in time for our web3 AMA on Thursday :D
#general - March 01, 2022 at 08:52 PM
I'd do some digging to see if it even applies. Lots of my overseas work has no applicable VAT since it's digital services.
Obligatory "I am not an accountant" disclaimer ๐
#writing-feedback - February 26, 2022 at 02:34 PM
I'd try and get the ask further up, rather than spending a ton of time talking about backstory. Assume these people are busy and are scanning your email quickly.
"able to pull navigate marketing seas" is a confusing phrase. This doesn't mean anything sensical in English as far as i know, unless it's an esoteric sailing reference.
"When I'm interacting with people, I love to ask questions along the lines of :" this whole bit distracts from the ask, IMO. It's also kind of leading and may skew responses if you hint at what kind of goal you're seeking in their response.
"The Most Regards Youโve Ever Been Sent" < don't do this... it's awkward.
#general - February 23, 2022 at 02:47 PM
Can't really answer that question because the value of a link depends on context, not the age of the content.
Newer content may drive more views on average, but the reasons for that are much more complex than its age since publication.
Also, if the content is of poor quality, any links within it would naturally lose value.
#agency-life - February 22, 2022 at 09:08 PM
More on the white label side of things:
When Agency A starts insisting that everyone down the chain uses a email address I agree that you start to sail in a morally sketchy area.
I also don't often see the point, besides trying to sound/look bigger than you maybe actually are. I've definitely come across attempts by a one-person "agency" trying to give the impression that they're some kind of global powerhouse (reality: one sales-minded founder and gaggle of poorly incentivized freelancers).
There's a case for "fake it til you make it." But also a limit.
Generally, I prefer situations where results and quality product or service speak for themselves. Where clients aren't concerned about the proverbial making of the sausage and won't judge you based on the size of your team.