#freelance-talk
Thread
To folks who work with a customer (often C-level, say CEO of company) that doesn't quite get marketing, especially when it comes to content strategy.
• To what extend do you educate your customer (said CEO or anyone who's deciding whether to continue working with you or not)?
• To what extend do you follow their small-low impact requests (like say, adding a one line of product mention in a piece of content that's educational so as a marketer you wouldn't do -- but you "pick your battles").
I'm a bit on the fence about this and looking for other freelancers' experiences and interesting cases. This post is only about relationship between a freelancer and customer. 🙂
Personally, I'd only recommend trying to educate an executive that wants you to educate them.
If they're bringing you in to educate them, that's great. But if not, I'd chalk it up as a non-fit and look for clients that are already sold on your approach and methodology when you're in the sales conversation
YMMV -- that's always been my MO