#freelance-talk
Thread
How do you figure out your ideal clients' pain points?
It would depend on their industry. In general, everyone is under pressure to do more with less and in less time, but some industries face specific pains. For example, in construction, there's a lack of data visibility (decision makers don't have access to the right data because it's in silos).
Go were they hangout and listen. conduct surveys. look at search history.
This LinkedIn post might also give you some pointers:
Get your hands on Katie Tucker's book on market insight - Do Penguins Eat Peaches?
Ask those that fit the profile to be interviewed or fill out a survey while you’re working with them.
I don't have any clients. I'm trying to figure out their pain points so I can target my LinkedIn content and offers to them.
That's fair. I would break it down into two categories: general pain points that all businesses have (you can easily find these on blog posts or maybe from your own experience) and then specific pain points that you wouldn't know without talking to them. You can learn about the second bucket on a discovery call, so don't address those just yet. But maybe you could include a few very specific examples in your marketing to get the audience thinking about their own specific pain points. Scour LinkedIn to see what people have complained about - or on these threads. You could search for sentiment cues like "frustrating" "late" "pressure" "failure" or other terms along with "content" or "copy" to see examples of times content didn't go well for brands. Then use those in your internal story library for examples in your messaging.
And obviously not mention the brand by name. It would be anonymous and a generalization for branding purposes.
Informational interviews, which also has the merit of generating potentials leads and building your network at the same time. One of my goals this year is to interview ideal clients for my new blog.