#freelance-talk
Thread

Hi folks, I’m looking to update my portfolio, so I’m open to any advice. Lately, potential clients have said my CV and portfolio are great, but for some reason I don’t land the gig. I use clear voice. I’m confident in my writing skills, and I’ve started diving deeper into SEO lately, but I have trouble conveying that I’m the right person for the job. I write in-house for an ecomm brand while having some gigs on the side. Here it is:

I just use a Google Doc with published links with my byline. I found that one thing that works really well is NOT to send the whole portfolio. Instead, I send 2-3 relevant articles for that client, ideally published in the past year or so

What Mile said. It's nice to have a portfolio, but you're asking the client to do work to sift through it all. Send then 2-3 links you think are most relevant and your portfolio as more of an add-on