#freelance-talk
Thread
hey folks, how do you approach pricing your writing and strategy services? If per hour, do you charge less for writing than for a strategy setup? To me this was a natural separation but not sure if that's a good way to pitch it to customers.
happy to see your experience
I price per blog post (separate short-form and long-form prices) and I provide a strategy deliverable for a set fee.
The latter varies based on the scope, size of company, existing content, etc.
In some cases, where it's clear it's going to be a long-term engagement, I'm happy to agree to a day rate.
for you internally, how do you do the calculations? Like you estimate how much it will take you and then how much you'd like to have per hour and send a project price? Or is it based on other factors.
Because technically, there should be a difference in price, e.g.,:
• if you get a brief + keywords + expert interview ready and you just write and implement feedback
• you do end-to-end creation with strategy
My rate is high enough that it can factor in both of these options.
I offer end-to-end for price A but if a company wants to do that themselves, they know the cost is the same.
They're paying for the output, not the process.
so it's better to price the outputs always
ok thanks a bunch for these insights
100% the output. It protects you from underpricing and means troublesome customers don't start unpicking parts they don't want to pay for but are vital to your process.