#freelance-talk
Thread
Hey folks, happy work week.
Im working on a cluster topic strategy for an E-commerce website that sells Scandinavian/mid-century modern furniture. The goal is to bring organic traffic to the main blog (a separate page) that will talk about interior design trends in 2024, while touching on each product in the content itself and how it can be incorporated into the interior(linking it to the interior design theme). Also internal linking will be heavy leading customers to relevant articles we wrote about different designs like Biophilic, French Country, Coastal etc.
Edit PS: Keyword research has been done thoroughly, through Keyword Planner. And Meta Titles, H1s, 2s etc have been adjusted accordingly. I’m just wondering are there some optimisations that are not directly correlated to content. I’m always doing SEO audit, but this is more along the lines of: Adding image thumbnails on SERP, etc…
Are you asking about technical SEO stuff? Have you looked into the big guides offered on sites like Semrush, Ahrefs, etc. specifically for technical SEO. They have good ideas of things you can do? Otherwise, I would focus on internal linking, and maybe creating a useful guide with some visuals. A lot of people don't understand what makes something Scandi/MCM (my husband actually sells vintage furniture, so we see a lot of confusion.) Some educational pieces so shoppers know what to look for can help build authority and rank well for Pinterest Pins and among Facebook groups where people are actively shopping for these items. Just a few ideas. Good luck!
Nice! But are you asking a question?