#freelance-talk
Thread
Hey, everyone! I have a branding issue. I write mostly for Ai-integrated B2B SaaS companies covering AI and ML, and those are the terms I've used to brand myself in the past quite nicely. With the sudden growth in genAI and writers who use it almost extensively to create content, companies searching for this new kind of writer are finding me. It's not a match. Conversely, I'm finding it hard to label my work appropriately without giving the impression that I'm using GenAI. "AI writer" in search brings the wrong client, but I still need to convey I cover the AI space. Any ideas? What search terms would be better? Thanks.
Predictive AI? Or just go with ML? How annoying @Linsey Knerl
Maybe call it human-crafted AI insights. Or have fun with it and call your content generative LK
Thanks. It is annoying. But it's also incredibly eye-opening. Appreciate the tips!
In a similar position. Frustrating, isn’t it!
Have you considered asking those who hire writers your space what words they use when searching for writers like you? You could start with your current clients.
Not sure how your bio is currently phrased but I think “I write for AI-integrated B2B SaaS companies” isn’t so bad. Or “I write about ML and AI for AI-integrated B2B SaaS companies”
Maybe focus the language in AI/ML as a topic: “Writing about AI/ML” or Covering the AI/ML landscape” for example.