#freelance-talk
Thread
Freelancers, what's your linkedin strategy you swear by? I feel like I'm always so busy creating client content for Linkedin and ghostwriting for employee advocacy stuff, I keep neglecting mine.
Share your success: traffic, conversions, featured snippets
Share your content: blog posts, whitepapers as carousels, and infographics
Share behind the scenes: what you’re working on, why you’re doing it that way, expected results
@Georgette I actually help freelance writers build their LinkedIn strategy through paid consultations.
But I'll try to outline my general idea- first thing is to keep an updated LinkedIn profile which means updating it every quarter.
Then, posting at least 3x a week- according to specific buckets (business stories, results/testimonials, personal stories, and miscellaneous).
Then, commenting on posts every day/week. I like to do this organically but sometimes when I connect with a prospect who is active on LinkedIn, I press the bell on their profile and each time they post I get notified so it's easy to engage with their content and stay top-of-mind.
Then, I connect with folks who have viewed my profile or interacted with my content (like/comment) if they satisfy my ideal client criteria.
Hope this helps! :)
I post content on LinkedIn about how freelance writers can use LI to build their business and personal brand, if you're interested.