#content-podcasting
Thread
Folks - I understand that attributing podcast listenership or distribution to awareness-based traffic to your business might be a dark art at this point. How do you folks build the case for investing time and resources into launching the first 10-15 episodes of a podcast series? I am assuming it is no different from build the case for an inbound content strategy, but how do you prove the market for it?
@Ryan Tabb would love your inputs too if you can spare a minute
cc @Ryan Tabb
also check this out
Hey @Renga Padmanabhan. At this point, it is hard to measure. If you’re building a case for the investment it requires, you’re right that it is largely like other content strategies - though it does generally build more credibility than a blog would as you’re bringing on outside guests for every episode. Imagine if your blog was strictly guest posts from influential figures? The impact would be significant. Between that and the freedom to communicate how you want without being subject to Google’s algorithms and worrying about SEO, it’s worth exploring at the very least for just about every b2b brand.
Thank you @Ryan Tabb and @Jimmy Daly (Superpath)
HIGHLY recommend you check this out to make your case.
The audience development research is absolutely critical to making your case, and this is a resource that I've gotten from working with one of the best podcast production agencies in the business.
my god - this is 🔥 @Tommy Walker. Thank you so much for pointing me to this!