#content-b2c

Thread

Rebekah Edwards June 08, 2022 at 07:00 PM

What is your favorite resource for teaching an editor how to outline/create a brief for transactional/commercial pages? I’m usually the one who does these at my agency, but trying to teach new editor(s) to do it and would love to have a well-written resource on how to do this. (My writers for these are great, it’s more getting the outlines done that’s a little more challenging.)

Maria West June 08, 2022 at 08:37 PM

Kaleigh Moore has really good resources on this. I know she sells a template but she also writes and tweets about it as well! https://www.kaleighmoore.com/

Khyati June 19, 2022 at 10:44 AM

Hi @Rebekah Edwards
Every company has its own way of writing and teaching a new employee and it's hard to find a well-written source that completely resonates with your agency. I work at contentbeta.com, a video marketing studio that has helped ManyChat, Leadfeeder and 70 other B2B SaaS companies with their video needs. When I had joined as a writer editor, what my senior did is that he created Loom videos summarizing a brief about what is required as the output & outlining my job as the editor for the content.