#agency-life
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Thread
Out of curiosity, what is everyone's tech stack for written content production and SEO? Currently on SEMrush and trying out Frase to simplify research while producing pieces.
I use Frase and Writerzen for research, optimization, and keyword/topic discovery.
Keyword research/discovery: Ahrefs (plus a custom script to identify primary vs variant KWs that I had a dev build out for us — there are software options but they're all hella expensive)
Content optimization: Clearscope (could NOT live without it)
I occasionally use for PAA research/discovery. I like for auditing plagiarism. And then our writer schedules, client dashboards to view content, our primary "how to write" doc, and client tone/brand details all live in Notion.
• Gong + Zoom for customer research
• Ahrefs for KWR
• A custom tool we built for GSC to stitch data together in our warehouse (returns about 24x data Ahrefs has).
• A custom tool we built to handle topic clustering, traffic projections, value projections, and priority.
• Notion for briefs
• GDocs for writing
• Grammarly and all that for editing
• Clearscope for optimization
• Canva/Figma/Illustrator/Photoshop/Descript for design/media.
• Asana for PM
• Narrato for content creation + Briefs + Optimization suggestions + Team collaboration. They've also introduced SEO briefs recently ()
• Ahrefs, UberSuggest for keyword/backlink research ()
• Canva, Undraw for graphics
• Unsplash for stock images