#general

Thread

Kisha Velazquez September 10, 2021 at 04:06 PM

👋 Hi Janessa, Curious about your goals for your marketing team in the next few months?

Janessa Lantz, VP of Marketing at dbt Labs September 10, 2021 at 04:30 PM

Hi Kisha!!

We launched a rebrand and new website in June and have been very focused on building our campaign muscle. We also released a podcast in June that is already averaging 1100 downloads / episode which I am soooo happy about!

Heading into Q4 our focus is shifting into...
• Hosting our 2nd user conference -- Coalesce (online).
• Dipping our toes into paid advertising
• A new content series aimed at building search traffic that targets SQL users who do not yet use dbt (the perfect audience for us!)
• Building our field marketing capabilities! We're hiring a team leader for this function

Kisha Velazquez September 10, 2021 at 04:34 PM

That sounds awesome! It's inspiring to see the community you're building at dbt Labs. Podcasts and online communities are on my marketing team's wish list.