#general

I am adapting this all the time! 😅
But I tend to look at it on a quarterly basis. What are the organization's goals? What campaigns is marketing running in support of those goals? Where are the gaps (i.e., do we need a midfunnel piece of content for ICP #3 because we have them for other ICPs and the nurture campaigns for those folks have been working really well?) What is really old and out of date and needs to be refreshed? What are we launching or announcing? ... plus any other variables to be considered and weighted according to priority. Then we build out a plan. I love using Asana for a content calendar, kanban-style, with each column representing the stage in the editorial process (ideas -> scheduled -> draft -> editing etc. etc.)