#general

Do you mean during discovery calls with potential clients? Or something else? I honestly rarely do those anymore because the companies that reach out to me have an established process in place and they usually choose to hire me without even talking with me over a call (Shopify and Hotjar would be some examples of those companies). We end up going on a call to get to know each other more so than for me to sell my services, if that makes sense 🙂

For those calls that I do have, I aim to focus on understanding what they need (e.g. some companies need someone who will help them direct their content efforts, others just struggle to find the time or hire the in-house writers with enough expertise so they rely on freelance writers), so I then share how I can help and what my process entails. I position myself confidently, as the pro that knows what she’s doing, and how I can help rather than skirting around the idea of them hiring me. I talk about previous clients who have had similar issues and how I managed to jump in and create results.

Is this what you meant? Is that helpful? Let me know, happy to elaborate more if you need me to!

That's great advice Marijana, I've had this same question!

Sales ain't easy!