#general
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@Marijana Kay Any tips for cold pitching? Is it worth the effort - and have you found clever ways to cold-relationship-build into a pitch that didn't annoy folks?
My best advice is to place yourself in the shoes of the person on the other end; I feel like many freelance writers I talk to/coach don’t think to do that.
Is what you’re saying relevant and creates a baseline for them to trust you? Have you linked to previous work? Mentioned results you’ve created? Shown in any way that you know what you’re doing and that they’re not alone in wanting to trust you?
What’s worked best for me so far when it comes to pure cold outreach (i.e. we haven’t had any contact or connections before) is keeping the email short but really researching the company, its content, the content lead I’m reaching out to (including content they’ve shared, podcasts they’ve appeared on etc.) and tailoring those few short paragraphs to the challenges they might be facing.
I could go on and on but really spending time on researching a few individual companies—rather than sending generic, identical pitches to 100 companies—is what made the difference for me in ~2017 to win high-paying clients and build my reputation of a trusted, quality writer 🙂
Thank you!