#general
Thread
This is a bit all over the place but, I own a very small content agency and my goal is to provide content services to DTC and ecomm businesses. The main reason I built this agency was because I’ve worked with a few DTC brands before and saw how much they needed blog content and that they actually want to invest in it. It’s just that they cannot invest in a whole team. So I decided to create a done-for-you agency.
However, 90% of my working with brands is with SaaS brands. I have more connections there, I know the ins and outs of it, and I feel like they may be able to afford my agency’s rates more than DTC brands (rate starts at $3,700)
Here’s the question: Am I betraying myself if I decide to serve SaaS brands instead of sticking with DTC / e-comm brands? Am I betraying the business-owner in me for not sticking to what I said or who I said the main target clients of my agency would be?
I’d really like this agency to grow but I am honestly struggling with building connections in the DTC world. But whenever I look at the SaaS industry I feel like I’m betraying a part of me. Any advice would be very much appreciated. Thanks! :)
I think we all have to sail the boat where it floats. You can switch niches where you see growth. I assume your agency is still in the growing stage, a quick switch won't hurt. I have seen many agencies do that.
I myself have made the switch from the pet industry to SaaS (now that I look back, it seems kinda funny since I haven't owned a pet in my life😂)
I've found that my "niche" shifts as my clients shift. I used to be mostly SaaS but now I'm mostly manufacturing
@Rashi Jaitly I love that idiom of sailing the boat where it floats! Thanks! Yes, my agency is still at its earliest stages and growing slowly. And now I feel less terrible about switching. I think I can be too rigid sometimes.
Like @Rashi Jaitly said, if you've stumbled into a niche where you've got good momentum, it's okay to focus on what's working. Especially if you chose your ideal niche (DTC) before you had much experience running your agency. It's like a college student choosing a major - sometimes you have to spend a couple of semesters in one subject to realize you're actually passionate about a different topic.
That being said, I wonder if there's a way you can still support the audience you connect with, without focusing your whole business around them? Maybe not in the short term, but as your agency grows? With a content template offering, coaching, DIY content workshops, etc? That audience may not be able to fund your growth, but there could still be other ways to support them!