#general

Thread

Claire Beveridge January 08, 2024 at 08:06 PM

Quick question for any social media managers out there. How often do you check your analytics? Daily, weekly, or monthly? I kinda assume you look on a daily basis and made on the fly adjustments to your strategy and then produce a weekly or monthly report for stakeholders but would love some insights from folks in the know! ✨

Dana Cass January 08, 2024 at 09:53 PM

Social media fell into my remit when I ran content at my old company. I popped in occasionally during the day to make sure nothing was on fire and reported weekly. I also did some additional reporting quarterly when we got brand survey results from our third-party vendor, and ad hoc reporting as needed (during crisis comms moments, big events, etc.).