#general
Thread
Quick Q: What is the general marketers response to leadership asking about LLMs and search and what that means for content strategies of largely inbound driven saas?
There were a few recent discussions on this over in Superpath Pro. The gist was basically:
• Too early to say exactly how this will work/likely too early to invest a lot of time and effort into it. There are lots of SEO scares/trends that don't pan out. Being patient is normally fine.
• That said, more attention should probably be paid to getting your brand mentioned on lots of sites vs. only your own (e.g. make sure you're on all the software round-up articles so that you get included in the LLM's round-up)
• Otherwise, most of the best practices are probably the same. Make quality content related to your product, try to get backlinks, etc.
Relevant: