#general

Thread

Travis Taborek May 03, 2024 at 07:33 PM

Made a draft for my first case study!

Question, do I need to ask the client's permission before posting it to LinkedIn necessarily? I link to several key pages on their website throughout the content.

Also, should I go with "How I Helped [Client]" or "How I Helped This HR SaaS Platform" for the title?

Amanda Cross May 03, 2024 at 07:38 PM

I would definitely ask the client's permission to make sure you are sharing things they are comfortable with. It's an extra step, but it makes case studies better for you and the client. For the title, I would definitely name drop if possible.

Cristiana Techeres May 03, 2024 at 07:44 PM

If you're using their branding, screenshots, and stats, I think you should ask. I would ask.

Sydni Williams-Shaw May 03, 2024 at 07:54 PM

Yes, I always run all case studies through the client. They may need to get their legal department involved and may not be comfortable with you using their name. A lot of orgs have policies where they cannot publicly "endorse" any other brand/service. I always err on the side of caution here to ensure keeping the customer happy.

Vlad Covic May 06, 2024 at 06:10 AM

If you're going to use anything that belongs to the client (i.e. branding, images, stats, etc.), definitely run it with them first before publishing the case study.