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LinkedIn question: I'm ghostwriting for a new corp. client, doing a lit of content repurposing. Some webinars have really great insights, which are too long for documents/carousels.
Are LinkedIn articles helpful as part of an ABM strategy? or should I chunk the info into a series of posts?
I do a mix of my clients. Like x1 long-form article/month and other short-form posts grouped by content clusters. LMK if you want to talk more!
LinkedIn long-form does surprisingly well with good SEO.
Could be a good excuse to launch a newsletter if they don't have one. Every executive should start one in their own name if they don't have one already IMO.
They're not execs, they're middle managers :) How does a newsletter add value to ABM @Dusten?
@Brinda Gulati yes, interesting. Does long-form add value to ABM?
@Brinda Gulati would love to chat about this! Haven't done long form in years but def noticed it everywhere. can you send me a DM with your findings? curious if you'd recommend posting long form content too
Maybe some of us could hve a quick chat?
My job is to get booked meetings; so everything has to ladder up to giving the ICP what they want and need, etc.
agree
In short, both Ann!
Both of what Nadine? π
Do LinkedIn articles AND chunk them into a post series. As you know we need to say everything multiple times for people to remember!
Ahh, gotcha! I only have 10 hours per week with them, this could be a good way of maximising ROI.
@Alexandra Cote My DMs are open! π
Linkedin articles are indexed on Google. Itβs a good practise to include them in your strategies there.
I do the same for my clients as well :)