#general
Thread
Kelly
December 13, 2024 at 06:59 PM
Let's talk content marketing metrics... what are you all doing for 2025? I've heard things like "Website traffic is now meaningless". If this is the case, i'd love to hear what many of you are focussing on in 2025.
Nadine Heir
December 13, 2024 at 07:25 PM
What I'll be doing in 2025: ignoring anyone who claims X is dead/meaningless/over unless I actually think it is myself!
Most of the "gurus" who say X is over are saying that because they are selling Y. 🫂
Vlad Covic
December 13, 2024 at 09:45 PM
I'm still waiting for voice search to become a thing
Ross Simmonds
December 14, 2024 at 03:11 AM
A few that matter still:
• Organic Traffic
• Referral Traffic
• Leads from above
• Pipeline from above
• Content assisted revenue
• Total value of organic traffic
• Total # of backlinks to thought leadership