#general

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Rebekah Edwards March 17, 2022 at 03:41 PM

I want to interview clients of our SEO agency to get more comprehensive feedback on what they've loved, why they chose us, what we could be doing better, etc. I've never done something like this (at least, not formally) so I'm a newbie to coming up with the questions to ask and the best format (email the questions? schedule a video chat? use a Google form?).

Agency owners — or anyone who's interviewed clients of a service-based business — got advice for me on what kind of questions to ask and what format is best?

Hal Walling March 17, 2022 at 08:14 PM

We've been (sporadically) running empathy interviews with clients based on the lessons shared in this video series. I've found it quite helpful! https://toolkit.techstars.com/understand-your-customers#chptr1

Rebekah Edwards March 17, 2022 at 11:44 PM

Awesome, thank you!