#general
Thread
I've been reading a lot of stuff lately about how the US tech industry is imploding. Figures, I guess it was only a matter of time. But it has me rethinking my outreach strategy.
I've been reaching out to US-based B2B SaaS companies and I had several people tell me they don't have the budget for content.
If the US really is headed for collapse, which it may well be, it might be time for me to start looking for clients in international markets like the UK and Europe. Which is a thing I can do because I'm a self-employed freelancer.
That might be doable actually. One of my big-ticket clients for the last year was based in the UK, and I had several clients based in mainland Europe.
I could try it with a test list of 50 prospects and see what kind of response I get.
US-based freelancers, do you have international clients? How's it working out for you?
Industry pundits are heavily incented, by human nature, to endlessly forecast doom and apocalypse. I imagine that a stroll through news archives over the last 15 years would surface daily articles about a recession just around the corner and, while they may even be right once in a blue moon, I'd personally ignore it completely in thinking through adjustments to my own ICP. "US Tech Company" is a pretty broad ICP anyway, so if you refined it to something like "venture-backed companies pursuing sales-led growth through thought leadership in clean energy" you could pursue a hedge with non-US clients pretty naturally, since your ICP would exist globally.
agreed. US treasury is forecasting 2% inflation rates within the year, which would mean economic easing, easier access to capital, etc. They’ve only gone faster than public announcements, never slower/missed, for 5+ years. And, to @Matt Robare’s question, if the US craps, the EU will absolutely crap.
I think there's a better approach. Right now, the tech industry is going through a global recession. No country is really safe.
I'd recommend having a "fallback niche", instead. Look for essential markets like healthcare, construction, or food and beverage, which are always in demand. Build up a specialization so that you can reasonably call yourself an expert in both disciplines. Then, you can take on clients from that industry whenever you don't have enough tech clients.
So, the general vibe I'm getting here is: Don't panic, but maybe diversify my client base into other niches beyond tech, and look for a mix of US and international clients.
That about right, more or less?