#general
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I spent today rewriting my LinkedIn bio and profile based on a mentor and coach's advice, so I can make sure it's optimized for my ideal clients before I continue to send out more pitches that get ignored. In my next iteration of outreach I want to try targeting HR SaaS platforms like some of my most recent clients.
Give me some feedback. Make me cry. Break my fragile white, male ego. Scream "f***ing donkey!" at me like Gordon Ramsay.
Roast my LinkedIn profile. 🔥
Your profile looks great for the most part. As someone whose attempts at humour on social media (and admittedly even here on Superpath once or twice) have occasionally been interpreted by readers as mean-spirited, I would change the "Any chucklehead with a keyboard can write an article and post it on WordPress." (not be an exact quote). It may be seen as reductive to other writers, and publishing on WordPress (correctly) shouldn't be reduced to something anyone can do.
I suggest you change the sentence to saying that as a skilled, experienced marketing writer, you offer more value than just well-written, published articles for the internet. You write articles people want to read...and the rest as you have it. I appreciate your sense of humour, but I think you should focus on your talents and not other people, even if you aren't referring to anyone specifically. I know you aren't intending to offend, but some people may misunderstand your intentions/agenda here.
Just my 2 cents as someone who has received similar advice.
Love the tone. It’s clear you can write conversational copy that keeps people reading. My one criticism is your description of content strategy - sounds more tactical than strategic.
Regarding Mark’s comment, I know where he’s coming from, but I would keep the bit about the chucklehead. I have similar copy on my site and it lands well with my target audience. Most people are too afraid to hurt feelings, and that’s why so many writer sites read like carbon copies of each other.
That said, the chucklehead line reads as if you’re talking to a small business owner/founder vs a marketing leader at a startup or scaleup. So if that’s your audience, I think the copy works. If not, you prob need to be less prescriptive/teachy and assume they don’t need the whole explanation. Just the Cliffs Notes.
Good points Erin. I like the sense of humor personally and love adding some funny into my copy and social media posts. Maybe it's just my Dad giving me grief when he sees my wittier posts. I definitely see both sides of this approach.
I agree with Erin 🙂
@Mark Burdon parents just don’t understand 😉